Kelsey Seppa

Marketing Director - Brand and Innovation - Stash and Yamamotoyama

Professional Overview

Kelsey Seppa is a seasoned marketing professional with over a decade of experience in the consumer packaged goods (CPG) industry. She currently serves as the Marketing Director - Brand and Innovation for Stash and Yamamotoyama at Stash Tea Company, where she is responsible for driving brand strategy, product innovation, and market expansion.

Experience Summary

Current Role

In her current role, Kelsey is responsible for leading the brand and innovation strategy for Stash and Yamamotoyama tea lines. She oversees all aspects of marketing, including product development, consumer insights, digital marketing, and campaign execution. Kelsey has played a pivotal role in strengthening the brand's identity, expanding its product portfolio, and driving significant growth in both domestic and international markets.

Career Progression

Prior to her current position, Kelsey held various marketing roles of increasing responsibility within the CPG industry. She served as a Brand Manager at The Hawthorne Gardening Company and The Scotts Miracle-Gro Company, where she successfully launched new product lines and implemented impactful marketing campaigns. Additionally, Kelsey held roles at The J.M. Smucker Company and Unilever, where she honed her skills in brand management, trade marketing, and consumer insights.

Academic Background

Kelsey holds a degree from the University of Minnesota-Twin Cities, where she specialized in marketing and business administration.

Areas of Expertise

• Brand strategy and positioning

• Product innovation and development

• Digital and integrated marketing

• Consumer insights and market analysis

• Cross-functional team leadership

• Driving revenue growth and market share

Professional Impact

Throughout her career, Kelsey has demonstrated a strong track record of delivering measurable results. She has successfully launched new product lines, revitalized existing brands, and implemented innovative marketing strategies that have driven significant sales growth and market share gains for the organizations she has served.

Conclusion

Kelsey Seppa is a highly accomplished marketing professional with a proven ability to drive brand success and innovation in the CPG industry. With her extensive experience, strategic mindset, and collaborative leadership style, she is poised to continue making a meaningful impact in her current role and beyond.