Kelsey Simpson

Senior Graphic Designer
Seattle, Washington, United States

Professional Overview

Kelsey Simpson is a seasoned Senior Graphic Designer with over 8 years of experience in the retail and e-commerce industries. She specializes in creating visually compelling and on-brand designs that drive customer engagement and sales. Kelsey's expertise spans across various digital and print media, including branding, advertising, packaging, and marketing collateral.

Experience Summary

Current Role

Senior Graphic Designer, Filson (2023-08-01 to Present)

• Responsible for conceptualizing and delivering high-quality graphic designs that support Filson's brand identity and marketing initiatives

• Collaborates cross-functionally with the marketing, product, and e-commerce teams to ensure consistent and effective visual communication

• Manages multiple projects simultaneously, meeting tight deadlines while maintaining exceptional attention to detail

• Provides design mentorship and guidance to junior team members, contributing to the overall growth and development of the design department

Career Progression

Kelsey's career trajectory has been marked by progressive growth and increased responsibilities within the design industry. Prior to her current role, she held positions as a Graphic Designer and Production Designer at Filson, where she honed her skills in brand development, packaging design, and digital asset creation.

Earlier in her career, Kelsey gained valuable experience as a Graphic Designer at Nordstromrack.com | HauteLook, a Nordstrom Company, where she contributed to the creation of engaging e-commerce visuals and marketing materials. She also had stints as a Freelance Graphic Designer, Production Designer (Contract) at Amazon, and a Temp Marketing Coordinator, demonstrating her adaptability and willingness to take on diverse projects.

Academic Background

Kelsey holds a Bachelor of Fine Arts degree in Graphic Design from Washington State University, where she developed a strong foundation in design principles, typography, and digital media. Her academic achievements include being an active member of the Digital Media Club and serving as a Design Editor for the LandEscapes publication.

Areas of Expertise

• Branding and identity design

• Digital and print marketing collateral

• Packaging design and product visualization

• E-commerce asset creation and optimization

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Strong typography and layout skills

• Collaborative project management and client communication

Professional Impact

Throughout her career, Kelsey has consistently delivered impactful design solutions that have contributed to the success of her employers. At Filson, she played a pivotal role in the brand's visual evolution, developing eye-catching packaging designs that enhanced the company's product presentation and increased customer engagement.

At Nordstromrack.com | HauteLook, Kelsey's design work was instrumental in driving online sales and improving the user experience through visually compelling e-commerce assets.

Conclusion

Kelsey Simpson is a highly versatile and accomplished Senior Graphic Designer, with a proven track record of creating visually stunning and strategically aligned designs. Her combination of technical expertise, industry knowledge, and collaborative approach make her a valuable asset to any design-driven organization. Kelsey is committed to continuously expanding her skills and pushing the boundaries of creative excellence.