Kelsey Skinner

Senior Manager, PR and Events | Halifax, NS, Canada

Professional Overview

Kelsey Skinner is a seasoned public relations and events management professional with over 7 years of experience in the marketing and communications industry. As the Senior Manager of PR and Events at Dash Social, she is responsible for developing and executing strategic public relations campaigns, managing high-profile events, and driving brand visibility for the company's diverse client portfolio.

Experience Summary

Current Role

In her current role at Dash Social, Kelsey oversees a team of PR and event coordinators, and is instrumental in crafting impactful communication strategies that elevate her clients' brand presence and reach. She has a proven track record of securing media coverage, organizing successful industry events, and fostering strong relationships with key stakeholders. Kelsey's expertise in navigating the ever-changing media landscape and her ability to deliver measurable results have made her a valuable asset to the Dash Social team.

Career Progression

Prior to joining Dash Social, Kelsey served as the Manager of Public Relations and Programming at Dash Hudson, where she played a pivotal role in expanding the company's client base and enhancing its reputation within the social media marketing industry. She has also held the position of Brand Manager at Kinley Drug PharmaChoice, where she spearheaded the development and implementation of integrated marketing campaigns that drove brand awareness and customer engagement.

Kelsey's diverse professional background also includes a role as the Audience Coordinator and Team Leader for the popular CBC Television series "This Hour Has 22 Minutes," where she honed her event management and stakeholder engagement skills.

Academic Background

Kelsey holds a Bachelor of Public Relations (Cooperative Education Route) from Mount Saint Vincent University, where she graduated with distinction. Her academic achievements and hands-on experience have equipped her with a comprehensive understanding of the public relations industry and the strategic acumen to excel in her field.

Areas of Expertise

• Public relations strategy and campaign development

• Event planning and management

• Brand positioning and reputation management

• Media relations and stakeholder engagement

• Marketing communications and content creation

• Team leadership and project management

Professional Impact

Throughout her career, Kelsey has spearheaded numerous successful PR campaigns and high-profile events that have garnered industry recognition and enhanced her clients' visibility. Her ability to craft compelling narratives, leverage diverse communication channels, and collaborate effectively with cross-functional teams has consistently delivered measurable results for her clients.

Conclusion

With her extensive experience, proven track record of success, and dynamic skill set, Kelsey Skinner is a valuable asset to the Dash Social team and a respected thought leader in the public relations and events management industry. Her unwavering commitment to driving impactful outcomes and her passion for shaping the brand narratives of her clients position her as a trusted partner for organizations seeking to elevate their communications and event strategies.