Kelsey Willaby

Senior Graphic Designer

Professional Overview

Kelsey Willaby is a highly skilled and versatile Senior Graphic Designer with a proven track record of delivering impactful visual solutions across a range of industries. With a keen eye for design, strong creative flair, and a strategic mindset, Kelsey excels at crafting visually compelling brand identities, marketing collateral, and digital experiences that resonate with target audiences.

Experience Summary

Current Role

As the Senior Graphic Designer at Colored Organics, Kelsey is responsible for spearheading the company's visual branding and content creation efforts. In this role, she collaborates closely with the marketing team to conceptualize and execute eye-catching designs that elevate the brand's presence across multiple touchpoints, including website, social media, and print materials. Kelsey's ability to translate complex brand strategies into visually captivating deliverables has contributed significantly to Colored Organics' growing market visibility and customer engagement.

Career Progression

Prior to her current role, Kelsey honed her skills as a Senior Graphic Designer and Social Media Manager at Minna Studio, where she played a pivotal role in developing cohesive visual identities and managing the company's social media presence. Earlier in her career, she gained valuable experience as a Creative Strategist at Flagship Bank Minnesota, where she leveraged her design expertise to support the bank's marketing initiatives. Kelsey's diverse background, spanning both in-house and agency settings, has equipped her with a well-rounded understanding of the design industry and the ability to adapt to the unique needs of each client or organization.

Academic Background

Kelsey holds a Bachelor of Fine Arts in Graphic Design from the University of Wisconsin-Stout, where she graduated with distinction. Her academic achievements include receiving multiple design awards and participating in prestigious design competitions, further solidifying her reputation as a rising talent in the field.

Areas of Expertise

• Brand identity and visual system development

• Print and digital marketing collateral design

• User interface (UI) and user experience (UX) design

• Social media content creation and management

• Design strategy and creative problem-solving

• Proficiency in Adobe Creative Cloud Suite and other design tools

Professional Impact

Throughout her career, Kelsey has consistently demonstrated her ability to drive measurable impact through her design work. Notable achievements include:

• Spearheading the rebranding of Flagship Bank Minnesota's visual identity, resulting in a 25% increase in customer engagement across digital channels

• Conceptualizing and implementing a social media content strategy for Minna Studio that led to a 40% growth in the company's online following

• Designing award-winning marketing materials for Colored Organics, contributing to a 15% increase in sales conversions

Conclusion

Kelsey Willaby is a talented and versatile Senior Graphic Designer with a passion for creating visually compelling and strategically aligned design solutions. Her diverse experience, creative prowess, and commitment to excellence position her as a valuable asset to any organization seeking to elevate its brand and connect with its target audience.