Kelsi Miller

Professional Summary

Professional Overview
Kelsi Miller is an experienced marketing and public relations professional with a strong focus on the automotive and motorsports industries. As the Director of Public Relations and Marketing at Road Atlanta, she leverages her expertise in strategic communications, event management, and brand development to drive the organization's visibility and success.

Experience Summary

Current Role
As the Director of Public Relations and Marketing at Road Atlanta, Kelsi is responsible for developing and executing comprehensive marketing strategies to promote the iconic racing venue and its events. She oversees all public relations efforts, including media relations, social media management, and stakeholder engagement. Under her leadership, Road Atlanta has significantly increased its digital presence and fan engagement, leading to record-breaking attendance and sponsorship revenue.

Career Progression
Prior to her current role, Kelsi held various positions in the motorsports industry, including Public Relations at BurnsGroup Unlimited, Marketing Coordinator at the American Le Mans Series, and Field Producer at the Star Mazda Series. She has a proven track record of driving measurable results through innovative marketing campaigns and effective stakeholder management.

Academic Background
Kelsi holds a Master's degree in Sports Management from the University of Georgia, where she specialized in sports marketing and event operations. Her academic achievements and hands-on experience have equipped her with a deep understanding of the industry's best practices and emerging trends.

Areas of Expertise

• Strategic marketing and communications

• Public relations and media relations

• Event management and sponsorship activation

• Digital marketing and social media management

• Motorsports industry knowledge and relationships

Professional Impact
During her tenure at Road Atlanta, Kelsi has spearheaded several high-impact initiatives, including the launch of a comprehensive digital content strategy that has increased the venue's social media following by over 25%. She has also secured numerous high-profile sponsorship deals, contributing to the organization's financial stability and growth.

Conclusion
Kelsi Miller is a versatile and results-driven marketing and public relations professional with a proven track record of success in the motorsports industry. Her strategic vision, industry expertise, and ability to drive measurable results make her a valuable asset to Road Atlanta and its continued growth and success.