Professional Summary
Professional Overview
Ken Bowen is a seasoned data and analytics executive with over a decade of experience driving data-driven business strategies and leading high-performing teams. As the VP, Director of Data & Analytics at Dalton Agency, he oversees the company's data and analytics function, providing strategic direction and leading the implementation of cutting-edge data solutions to drive client success.
Experience Summary
Current Role
In his current role as VP, Director of Data & Analytics at Dalton Agency, Ken is responsible for developing and executing the agency's data and analytics strategy. He leads a team of data scientists, analysts, and engineers to deliver actionable insights and data-driven solutions that drive measurable results for Dalton's diverse client base. Under Ken's leadership, the data and analytics team has achieved significant milestones, including the implementation of a centralized data platform that has improved data accessibility and decision-making across the organization.
Career Progression
Prior to his current role, Ken served as the Director of Data & Analytics at Dalton Agency, where he played a pivotal role in expanding the agency's data capabilities and integrating data-driven insights into client engagements. Before joining Dalton, Ken held various roles at MECLABS Institute, including Data Scientist and Senior Manager of Digital Analytics, where he leveraged his expertise in predictive modeling and data visualization to drive impactful marketing strategies for clients.
Academic Background
Ken holds a Bachelor of Science degree in Statistics from the University of Florida, where he graduated with honors.
Areas of Expertise
- Data strategy and governance
- Predictive analytics and machine learning
- Data visualization and business intelligence
- Cross-functional team leadership and collaboration
- Driving data-driven decision-making
Professional Impact
Throughout his career, Ken has been instrumental in helping organizations leverage data and analytics to drive business growth and innovation. He has led the implementation of several data-driven initiatives, including the development of a custom attribution model that helped a leading e-commerce client improve their marketing ROI by 25%. Ken's thought leadership and industry contributions have been recognized through his work as an author, where he co-wrote the book "Big League City! 100 Years of Football in Jacksonville."
Conclusion
With his extensive experience, deep technical expertise, and proven track record of driving transformative change, Ken Bowen is poised to continue making a significant impact in the data and analytics field. As the VP, Director of Data & Analytics at Dalton Agency, he is committed to leveraging the power of data to help clients achieve their strategic goals and maintain a competitive edge in their respective markets.
