Ken Cross

Chief Executive Officer
Burlington, Ontario, Canada

Professional Overview

Ken Cross is a seasoned executive with a diverse background spanning marketing, operations, and leadership roles across the food and retail industries. As the Chief Executive Officer of Lenny & Larry's, he leverages his strategic vision and operational expertise to drive the company's growth and innovation. With a keen understanding of consumer trends and a track record of successful brand management, Ken is well-positioned to guide Lenny & Larry's to new heights.

Experience Summary

Current Roles

Chief Executive Officer, Lenny & Larry's (Present)

• Responsible for setting the strategic direction and overseeing all aspects of the company's operations

• Spearheaded the launch of new product lines and expanded the brand's reach into new markets, driving significant revenue growth

• Implemented streamlined operational processes and data-driven decision-making, enhancing efficiency and profitability

Chief Marketing Officer, Sol Cuisine (Present)

• Developed and executed effective marketing strategies to increase brand awareness and market share for the plant-based food company

• Oversaw the successful rebranding and repositioning of the Sol Cuisine brand, resonating with the growing consumer demand for plant-based options

Member, Board of Directors, Oakville & Milton Humane Society (Present)

• Provide strategic guidance and oversight to the non-profit organization, contributing to its mission of animal welfare and community engagement

Chief Marketing Officer, Voortman Bakery (Present)

• Accountable for the development and implementation of innovative marketing campaigns that strengthened the brand's position in the baked goods market

Managing Director - Veterinary Division, Royal Canin (Present)

• Responsible for leading the veterinary division of the pet food company, driving growth and expanding the brand's reach within the veterinary community

Career Progression

Prior to his current roles, Ken held various leadership positions in the food and retail industries, including:

• Chief Marketing Officer, Sol Cuisine

• Brand Manager, Loblaws

• Marketing Coordinator, Nestlé

Throughout his career, Ken has demonstrated the ability to drive strategic initiatives, build strong teams, and deliver measurable results, making him a valuable asset to the companies he has served.

Academic Background

Ken holds a Bachelor of Business Administration from the University of Guelph, with a specialization in Marketing. He has also completed executive leadership programs at leading business schools, further enhancing his strategic and managerial capabilities.

Areas of Expertise

• Brand management and marketing strategy

• Operational optimization and process improvement

• Consumer insights and product development

• Strategic planning and execution

• Effective leadership and team building

Professional Impact

• Spearheaded the successful rebranding and repositioning of the Sol Cuisine brand, leading to a 20% increase in market share within the first year

• Implemented data-driven decision-making processes at Lenny & Larry's, resulting in a 15% improvement in operational efficiency

• Served on the Board of Directors of the Oakville & Milton Humane Society, contributing to the organization's mission and community engagement initiatives

Conclusion

With his extensive experience, strategic acumen, and proven track record of success, Ken Cross is poised to drive continued growth and innovation as the Chief Executive Officer of Lenny & Larry's. His deep understanding of the food and retail industries, combined with his leadership capabilities, make him a valuable asset to the companies he serves.