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Ken Hoffman

Ken Hoffman, Chief Revenue Officer (CRO)



Professional Overview


Ken Hoffman is an accomplished Chief Revenue Officer (CRO) with extensive expertise in driving sales growth and revenue expansion for leading technology companies. With a strong background in emerging technology sales, marketing, and go-to-market strategy, he has a proven track record of success in the software and SaaS industries.

Experience Summary



Current Roles


As the Chief Revenue Officer (CRO) at Lightbend, Inc. and Ken Hoffman LLC, Ken is responsible for overseeing all revenue-generating activities, including sales, marketing, and customer success. In these roles, he has spearheaded the development and implementation of data-driven sales strategies, led cross-functional teams to achieve ambitious revenue targets, and fostered strong customer relationships to drive long-term growth.

Ken also serves as the VP of Sales, Americas at CloudBees, the Chief Revenue Officer & SVP of Marketing at Anaconda, Inc., and the Vice President of Emerging Technology Sales - North America at Red Hat. In these positions, he has demonstrated his ability to adapt to different organizational structures and cultures while consistently delivering exceptional results.

Career Progression


Prior to his current roles, Ken held various sales and leadership positions within the technology industry, including VP of Sales at Ken Hoffman LLC and Senior Manager of Enterprise Sales at Pivotal Software. Throughout his career, he has consistently driven revenue growth, built high-performing teams, and established himself as a strategic thinker and effective communicator.

Academic Background


Ken holds a Bachelor of Science degree in Computer Science from the University of California, Berkeley, where he graduated with honors and was recognized for his academic excellence.

Areas of Expertise


  • Sales leadership and revenue generation

  • Go-to-market strategy and execution

  • Emerging technology sales and marketing

  • Data-driven decision making

  • Cross-functional team management

  • Customer relationship management


Professional Impact


Ken's industry impact is marked by his ability to spearhead complex initiatives that deliver measurable results. He has played a pivotal role in driving the adoption of cutting-edge technologies, expanding market share, and fostering strong customer relationships. His contributions have been recognized through numerous industry accolades and his active involvement in thought leadership initiatives.

Conclusion


With his extensive experience, strategic vision, and proven track record of success, Ken Hoffman is a valuable asset to any organization seeking to drive revenue growth, increase market share, and stay ahead of the curve in the rapidly evolving technology landscape.