Ken Lazzaro

Reseller Relations Manager

Professional Overview
Ken Lazzaro is an experienced Reseller Relations Manager with a proven track record of driving growth and fostering strong partner relationships in the payments industry. With a deep understanding of the reseller ecosystem, he excels at developing strategic initiatives that enhance value for both partners and customers.

Experience Summary

Current Role
As the Reseller Relations Manager at Mercury Payment Systems, Ken is responsible for managing and expanding the company's network of resellers and channel partners. In this role, he:

• Cultivates and strengthens relationships with a diverse portfolio of resellers, ensuring seamless collaboration and mutual success

• Develops and implements strategic programs to drive partner engagement, boost sales, and increase customer satisfaction

• Serves as a strategic liaison between Mercury's internal teams and external partners, aligning objectives and fostering effective communication

• Analyzes market trends, competitor activities, and partner feedback to identify new opportunities and optimize the reseller program

Under Ken's leadership, Mercury's reseller network has experienced a 20% year-over-year growth, and partner satisfaction scores have increased by 15%, highlighting his ability to deliver tangible results.

Career Progression
Prior to his current role, Ken held various sales and account management positions within the payments industry, including roles at Heartland Payment Systems and Vantiv. His experience in these roles has provided him with a deep understanding of the evolving needs of merchants and the challenges faced by resellers, enabling him to develop innovative solutions that address their pain points.

Academic Background
Ken holds a Bachelor of Science in Business Administration from the University of Colorado, Boulder, where he graduated with distinction and was recognized for his exceptional leadership and academic achievements.

Areas of Expertise

• Reseller and channel partner management

• Strategic partnership development

• Sales and account management

• Payment processing and merchant services

• Market analysis and competitive intelligence

• Program design and implementation

• Cross-functional collaboration and stakeholder engagement

Professional Impact
Throughout his career, Ken has spearheaded several successful initiatives that have had a significant impact on the payments industry. Most notably, he led the development and launch of a comprehensive reseller training and certification program at Mercury, which has been credited with improving partner skills, increasing sales conversion rates, and enhancing the overall customer experience.

Conclusion
With his exceptional leadership skills, deep industry expertise, and a proven track record of driving growth and innovation, Ken Lazzaro is poised to continue making a meaningful impact in the payments industry. As Reseller Relations Manager at Mercury Payment Systems, he is committed to fostering strong partnerships, delivering exceptional value to customers, and positioning the company for continued success.