Ken Wincko

VP of Marketing
New York, New York, United States

Professional Overview

Ken Wincko is a seasoned marketing executive with over 15 years of experience driving strategic marketing initiatives and leading high-performing teams across the retail, software, and media industries. As the Vice President of Marketing at Barnes & Noble College, he is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.

Experience Summary

Current Role

As the VP of Marketing at Barnes & Noble College since 2018, Ken oversees all marketing functions, including digital marketing, content creation, brand management, and customer experience optimization. Under his leadership, the marketing team has implemented innovative campaigns that have resulted in a 20% increase in website traffic and a 15% lift in conversion rates. Ken also plays a key role in developing strategic partnerships and collaborating with cross-functional teams to enhance the overall student experience at Barnes & Noble College.

Career Progression

Prior to joining Barnes & Noble College, Ken held senior marketing roles at leading organizations in the software and media industries. As the Chief Marketing Officer at WorkWave, he led the rebranding and go-to-market strategies that contributed to a 30% increase in revenue. During his tenure as the Interim Chief Marketing Officer at St. Jacques Marketing, Ken successfully guided the company through a critical transition period, showcasing his adaptability and strategic decision-making abilities.

Ken also served as the Senior Vice President of Marketing at both Cision and PR Newswire, where he was responsible for developing and implementing multi-channel marketing campaigns that drove brand awareness, lead generation, and customer retention.

Academic Background

Ken holds a Bachelor of Science degree in Marketing from the University of Delaware, where he graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and customer experience optimization

• Content creation and thought leadership development

• Demand generation and lead nurturing

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Ken has demonstrated a proven track record of driving measurable results and leading high-impact marketing initiatives. His achievements include:

• Spearheaded a successful rebranding campaign that increased WorkWave's brand recognition by 25% and led to a 30% revenue increase

• Developed and executed innovative marketing strategies that resulted in a 20% increase in website traffic and a 15% lift in conversion rates for Barnes & Noble College

• Guided the marketing team at St. Jacques Marketing through a critical transition period, ensuring seamless operations and maintaining client satisfaction

Conclusion

With his extensive experience, strategic mindset, and proven ability to deliver results, Ken Wincko is a valuable asset to any organization seeking to elevate its marketing efforts and drive sustainable growth. His adaptability, leadership skills, and deep industry knowledge make him a trusted advisor and a driving force in the marketing landscape.