Kendall Kaplan, Senior Fashion Designer
Professional Overview
Kendall Kaplan is a seasoned fashion designer with over a decade of experience in the industry. As the Senior Fashion Designer at Reyn Spooner, she leverages her deep expertise in apparel design, trend forecasting, and product development to create innovative and commercially successful collections that resonate with the brand's target audience.
Experience Summary
Current Role
Kendall has served as the Senior Fashion Designer at Reyn Spooner since 2021, where she is responsible for leading the design process from concept to production. In this role, she collaborates closely with the merchandising and marketing teams to understand customer preferences and translate them into cohesive, on-trend fashion lines. Kendall's exceptional design skills, combined with her keen eye for detail and ability to adapt to changing market demands, have been instrumental in driving the brand's growth and maintaining its position as a premier Hawaiian lifestyle apparel company.
Career Progression
Prior to her current role, Kendall held positions of increasing responsibility at Reyn Spooner, serving as an Intermediate Fashion Designer from 2018 to 2021 and a Junior Fashion Designer from 2015 to 2018. During this time, she honed her technical design expertise and gained valuable experience in pattern-making, fabric selection, and garment construction. Kendall's early career also included an internship at GINLEE Studio Pte Ltd, where she was exposed to the global fashion landscape and developed a strong foundation in design principles and trend analysis.
Academic Background
Kendall holds a Bachelor of Fine Arts in Fashion Design from the University of Hawaii, where she graduated with distinction and was recognized for her innovative design concepts and technical proficiency.
Areas of Expertise
- Apparel design and development
- Trend forecasting and market analysis
- Fabric and color selection
- Pattern-making and technical design
- Collaboration with cross-functional teams
- Project management and problem-solving
Professional Impact
Throughout her career, Kendall has contributed to the success of several high-profile fashion collections at Reyn Spooner. Most notably, her design leadership was instrumental in the development of the brand's best-selling "Aloha Friday" line, which achieved a 25% increase in sales year-over-year. Kendall's unwavering commitment to design excellence and her ability to translate customer insights into commercially viable products have solidified her reputation as a respected fashion designer within the industry.
Conclusion
With her exceptional design skills, strong technical expertise, and deep understanding of the evolving fashion landscape, Kendall Kaplan is poised to continue driving the growth and innovation of Reyn Spooner's product offerings. Her passion for creating elevated, yet accessible fashion that celebrates the unique Hawaiian lifestyle makes her a valuable asset to the company and a respected voice in the industry.
