Overview
Kendra Bennett serves as the Chief Marketing Officer (CMO) at Bon Bee™ Honey, a family-owned business located in Longmont, Colorado. Bon Bee™ Honey, formerly known as Honey Bunchie, specializes in all-natural snack bars made from pure honey, nuts, and roasted sunflower kernels. The company prides itself on being 50% woman-owned and 50% veteran-owned.
Professional Role and Achievements
Kendra Bennett has been influential in expanding the reach and popularity of Bon Bee™ Honey. Under her leadership, the brand has gained national recognition, including appearances on ABC's "Shark Tank" in April 2023 and earlier selections for 7-Eleven's Brands with Heart program in 2020 and 2023. Bennett's strategic innovations facilitated Bon Bee™ Honey's successful entry into major retail chains and convenience stores nationwide.
Shark Tank and Beyond
- Shark Tank Appearance: Bennett pitched Bon Bee Honey on "Shark Tank" in April 2023. The exposure significantly boosted the brand’s visibility, leading to increased sales and broader market penetration.
- Expansion into Retail Chains: Post-Shark Tank, Bon Bee™ Honey entered Sprouts Farmers Market nationwide through the “New For You” program, featuring their new four-pack boxes in "peanut pecan" and "coconut almond" flavors.
Strategic Retail Integrations
- Sprouts Farmers Market: A significant presence in over 400 Sprouts locations nationwide. The initial three-month trial period under the Sprouts program resulted in more than 60% of inventory being sold.
- Whole Foods Market: The brand expanded its presence from the Rocky Mountain region to the southwest region and Florida by November.
- Other Retailers: The bars are now also available in regional supermarkets across Michigan and Utah, and convenience stores like Alta Convenience.
Company Background
Bon Bee™ Honey was established by Vietnam War veteran Ed Payne, Kendra Bennett’s father, who originally created the honey snack bars in 2010. The company is celebrated for its health-conscious snacks, which are handmade using a meticulous process involving pure honey and natural ingredients.
Public Engagement and Industry Presence
Kendra Bennett is a recognized public speaker and has engaged in numerous industry forums, sharing her expertise in transforming Bon Bee™ Honey into a well-known brand. She has presented at events like the C-Store Foodservice Forum, elucidating the company’s journey and the impact of their family-oriented business model.
Marketing and Community Support
Bon Bee™ Honey leverages its strong community ties to drive sales and brand loyalty. Bennett’s marketing strategy includes rallying local supporters, particularly in Colorado, to boost product purchases and sustain the brand's retail growth.
Conclusion
Kendra Bennett’s dynamic leadership as CMO of Bon Bee™ Honey has been integral to the company's growth and success. Her strategic marketing initiatives, combined with the authentic family story behind the business, have propelled Bon Bee™ Honey to impressive heights within the competitive snack industry.
