Kendra Inman

Creative Director

Kendra Inman is an accomplished Creative Director with over 15 years of experience driving innovative brand strategies and immersive consumer experiences. She currently serves as the Creative Director at ByHeart, a leading infant nutrition company, where she is responsible for shaping the brand's visual identity, developing impactful marketing campaigns, and overseeing the creation of various digital and physical touchpoints.

Professional Experience

Current Role

Creative Director, ByHeart (2021-04-01 to Present)

• Spearheaded the development of ByHeart's brand identity, including the logo, packaging design, and overall aesthetic, to effectively communicate the company's mission and values

• Directed the creation of engaging marketing content, such as social media campaigns, email communications, and digital advertisements, to drive brand awareness and customer acquisition

• Collaborated with cross-functional teams to conceptualize and execute immersive brand experiences, including the design of the company's flagship retail store and experiential pop-ups

• Served as a strategic advisor to the executive team, providing insights and recommendations to enhance the brand's positioning and long-term growth

Career Progression

Startup Advisor and Creative Consultant, Freelance (2018-01-01 to Present)

• Provided strategic guidance and creative expertise to early-stage startups and small businesses, helping them establish their brand identity and develop effective marketing strategies

Creative Director of Brand and IRL Experience, Dollar Shave Club (2020-03-01 to 2021-04-01)

• Spearheaded the brand's retail expansion, overseeing the design and implementation of physical retail stores and pop-up experiences to drive customer engagement

• Developed innovative marketing campaigns and brand content that contributed to a 25% increase in customer acquisition during tenure

Creative Director of Brand, Retail and Special Projects, Dollar Shave Club (2016-11-01 to 2020-02-01)

• Played a key role in shaping the brand's visual identity and marketing assets, leading the design of packaging, digital platforms, and omnichannel experiences

• Orchestrated the execution of special projects, such as the brand's first physical retail store and a successful limited-edition product launch

Education

Bachelor of Fine Arts, Graphic Design
University of California, Los Angeles

Areas of Expertise

• Brand strategy and identity development

• Omnichannel creative direction and content creation

• Experiential design and retail environment development

• Startup advisory and creative consulting

Professional Impact

• Drove the successful launch of ByHeart's brand identity, leading to a 30% increase in brand awareness within the first year

• Conceptualized and executed impactful marketing campaigns for Dollar Shave Club that resulted in a 25% increase in customer acquisition

• Served as a strategic advisor to several early-stage startups, helping them establish strong brand foundations and expand their customer base

Conclusion

Kendra Inman is a highly skilled Creative Director with a proven track record of transforming brands and delivering exceptional consumer experiences. Her diverse expertise, innovative mindset, and collaborative approach make her a valuable asset in driving the success of forward-thinking organizations.