Keri Morris

Chief Executive Officer, Lolli & Pops

Professional Overview
Keri Morris is a seasoned retail executive with over 30 years of experience driving growth and operational excellence across the consumer goods and specialty retail industries. As the Chief Executive Officer of Lolli & Pops, she is responsible for leading the strategic direction and day-to-day operations of the premium candy and confectionery brand.

Experience Summary

Current Role
As the Chief Executive Officer of Lolli & Pops since 2019, Keri is responsible for overseeing the company's expansion, enhancing the customer experience, and driving profitability. Under her leadership, Lolli & Pops has strengthened its brand positioning, optimized its retail footprint, and implemented innovative operational strategies to enhance efficiency and productivity.

Career Progression
Prior to joining Lolli & Pops, Keri held several leadership roles at SEPHORA, where she served as the Vice President and General Manager of SEPHORA inside JC Penney, as well as the Vice President of Stores and Regional Vice President for the Southwest, Midwest, and Mountain regions. Earlier in her career, she held regional leadership positions at Gymboree, where she played a key role in driving growth and operational improvements across multiple markets.

Academic Background
Keri holds a Bachelor's degree from a reputable university, where she specialized in business administration and retail management.

Areas of Expertise
Keri's expertise spans across various areas, including retail operations, brand strategy, customer experience, and organizational development. She is known for her ability to identify and capitalize on emerging market trends, optimize business processes, and foster a culture of innovation and continuous improvement.

Professional Impact
Throughout her career, Keri has demonstrated a track record of driving significant business results. At SEPHORA, she played a pivotal role in expanding the brand's footprint and enhancing the customer experience, contributing to the company's overall growth and profitability. As the CEO of Lolli & Pops, she has spearheaded initiatives to strengthen the brand's market position, improve operational efficiency, and deliver exceptional value to both customers and shareholders.

Conclusion
Keri Morris is a seasoned retail executive with a proven ability to lead organizations through periods of growth and transformation. As the Chief Executive Officer of Lolli & Pops, she is poised to leverage her extensive industry experience and strategic acumen to drive the company's continued success and solidify its position as a premier destination for premium candy and confectionery products.