Kerla Lopez, SPHR, SHRM-SCP

Human Resources Director | Tijuana, Baja California, Mexico

Professional Overview

Kerla Lopez is an experienced human resources leader with a strong track record of driving organizational excellence and people-centric strategies. As the Human Resources Director at Fender Musical Instruments, she is responsible for overseeing all HR functions, including talent management, employee relations, training and development, and compliance. With expertise spanning the musical instruments industry, Kerla is adept at aligning human capital initiatives with business objectives to enhance workforce productivity and engagement.

Experience Summary

Current Role

Kerla has served as the Human Resources Director at Fender Musical Instruments since 2020, where she leads a team of HR professionals. In this role, she is responsible for developing and implementing comprehensive HR strategies that support the company's growth and innovation. Kerla's key achievements include:

Restructured the HR department to improve operational efficiency, resulting in a 15% reduction in HR-related expenses

Implemented a new performance management system that increased employee engagement scores by 25%

Spearheaded the design and launch of a leadership development program that has successfully groomed 8 high-potential employees for senior-level roles

Career Progression

Prior to her current role, Kerla held various HR management positions within Fender Musical Instruments, including Human Resources Manager and Organization Development and HR Specialist. She joined the company in 2008 and has progressively taken on greater responsibilities, demonstrating her ability to drive change and create lasting impact.

Earlier in her career, Kerla gained valuable experience as an HR Regional Coordinator at Iusacell and a Human Resources Manager at HEMTACK, S.A. DE C.V. These roles provided her with a solid foundation in HR best practices and the ability to navigate complex organizational challenges.

Academic Background

Kerla holds a Bachelor's degree in Human Resources Management from the Universidad Autónoma de Baja California. She is also a certified Senior Professional in Human Resources (SPHR) and a SHRM-Certified Senior HR Professional (SHRM-SCP), demonstrating her commitment to professional development and staying abreast of industry trends.

Areas of Expertise

Strategic human resources management

Talent acquisition and retention

Performance management and employee engagement

Learning and development program design

HR compliance and risk mitigation

Change management and organizational development

Professional Impact

Throughout her career, Kerla has been recognized for her ability to drive transformative HR initiatives that positively impact business performance. She has been an active contributor to industry associations, sharing her expertise through presentations and thought leadership articles. Kerla's commitment to fostering a diverse, inclusive, and high-performing workforce has earned her a reputation as a strategic partner and trusted advisor to senior leadership.

Conclusion

With over 15 years of experience in the human resources field, Kerla Lopez is a seasoned professional who excels at aligning people strategies with business objectives. Her proven track record of driving organizational change and enhancing workforce capabilities positions her as a valuable asset to the Fender Musical Instruments team. Kerla's strategic vision, coupled with her ability to cultivate a positive, employee-centric culture, make her a highly sought-after HR leader in the musical instruments industry.