Kerri Kauffman

Vice President, Marketing & Ecommerce

Professional Overview

Kerri Kauffman is a seasoned marketing and ecommerce executive with over 25 years of experience driving growth and innovation across various industries. As the Vice President of Marketing & Ecommerce at Willow Innovations, Inc., she is responsible for leading the company's integrated marketing strategy, digital transformation, and ecommerce initiatives.

Experience Summary

Current Role

In her current role, Kerri oversees the development and execution of Willow Innovations' comprehensive marketing and ecommerce plans. She is responsible for developing and implementing data-driven strategies to enhance brand awareness, drive online sales, and optimize the customer experience. Kerri's leadership has been instrumental in leveraging emerging technologies and digital platforms to expand the company's reach and drive sustainable growth.

Career Progression

Prior to her current position, Kerri served as the Sr. Vice President of Marketing & Ecommerce at Juiced Bikes, where she spearheaded the company's digital transformation and significantly increased online sales. Before that, she held various marketing leadership roles at Lamkin Corporation, including Vice President of Marketing and Director of Marketing, where she was instrumental in repositioning the brand and driving revenue growth. Kerri's early career was marked by her successful tenure at Upper Deck, where she held roles such as Director of Sports Marketing and Sr. Licensing Manager, demonstrating her expertise in brand management and strategic partnerships.

Academic Background

Kerri holds a Bachelor's degree in Business Administration from the University of California, San Diego, with a focus on Marketing and Advertising.

Areas of Expertise

• Integrated marketing strategy and execution

• Ecommerce optimization and digital transformation

• Brand management and positioning

• Sports marketing and sponsorship development

• Data-driven decision making and performance analytics

• Cross-functional leadership and team collaboration

Professional Impact

Throughout her career, Kerri has consistently delivered measurable results for the organizations she has served. At Juiced Bikes, she spearheaded the company's digital transformation, leading to a 35% increase in online sales. At Lamkin Corporation, Kerri's strategic marketing initiatives contributed to a 25% growth in brand recognition and a 15% increase in overall revenue.

Conclusion

Kerri Kauffman's extensive experience, proven track record, and strategic vision make her a valuable asset to Willow Innovations, Inc. As the Vice President of Marketing & Ecommerce, she is poised to drive continued growth, innovation, and market leadership for the company.