Kerri McLeroy, VP of Marketing
Professional Overview
Kerri McLeroy is an accomplished marketing executive with over 20 years of experience driving growth and innovation across the restaurant and retail industries. As the VP of Marketing for la Madeleine French Bakery & Cafe, she is responsible for leading the brand's marketing strategy, campaign execution, and digital transformation initiatives to enhance customer engagement and drive revenue.
Experience Summary
Current Role
As the VP of Marketing at la Madeleine French Bakery & Cafe, Kerri oversees all marketing functions, including brand positioning, advertising, promotions, and digital marketing. In her current role, she has spearheaded the development of data-driven customer acquisition and retention programs, resulting in a 15% increase in new customer acquisition and a 12% uplift in customer loyalty. Kerri's strategic vision and data-driven approach have been instrumental in positioning la Madeleine as a leader in the competitive French bakery and cafe market.
Career Progression
Prior to her current role, Kerri served as the Sr. Director of Marketing at la Madeleine, where she led the brand's successful rebrand and modernization efforts. Before joining la Madeleine, she held senior marketing roles at Yum! Brands, Cheddar's Scratch Kitchen, and Brinker International, where she demonstrated a consistent track record of driving revenue growth, improving operational efficiency, and enhancing brand loyalty through innovative marketing campaigns and digital initiatives.
Academic Background
Kerri holds a Bachelor of Science in Marketing from the University of Texas at Austin, where she graduated cum laude.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Customer segmentation and personalization
- Brand positioning and identity development
- Digital marketing and social media optimization
- Data-driven decision making and performance analytics
- Cross-functional collaboration and team leadership
Professional Impact
Under Kerri's leadership, la Madeleine has experienced a 20% increase in overall brand awareness and a 14% rise in customer satisfaction scores. She has also spearheaded the implementation of a comprehensive social media strategy, resulting in a 35% growth in the brand's online community and a 25% increase in digital engagement.
Conclusion
With her exceptional marketing expertise, strategic vision, and track record of driving measurable results, Kerri McLeroy is poised to continue propelling la Madeleine French Bakery & Cafe to new heights of success in the rapidly evolving restaurant industry.
