Kerri Shields
Growth & Data Manager
Professional Overview
Kerri Shields is an experienced data and analytics professional with a background in marketing, operations, and education. As the Growth & Data Manager at Goodpath, she leverages her expertise in data-driven decision making to drive strategic initiatives and fuel business growth.
Current Role
In her current role, Kerri is responsible for developing and implementing data-driven growth strategies, analyzing performance metrics, and translating insights into actionable recommendations. She collaborates cross-functionally to optimize marketing campaigns, enhance user experience, and identify new opportunities for revenue and customer acquisition.
Career Progression
Prior to joining Goodpath, Kerri held various analytical roles at Wayfair, where she gained extensive experience in technical marketing, data analysis, and reporting. She also has a background in entrepreneurship, having co-founded a swim instruction business, and has experience in education, having served as a high school math teacher.
Academic Background
Kerri holds a Bachelor of Science in Management from the Boston College Carroll School of Management, where she specialized in Entrepreneurial Management and excelled as a teaching assistant for courses in entrepreneurship and marketing.
Areas of Expertise
- Data analysis and business intelligence
- Growth marketing and customer acquisition
- Cross-functional collaboration and project management
- Strategic decision-making and problem-solving
- Proficiency in SQL, Python, and data visualization tools
Professional Impact
At Wayfair, Kerri played a key role in optimizing marketing campaigns, which contributed to a 15% increase in return on ad spend. She also led the development of a data-driven customer segmentation model that enabled more personalized targeting and improved conversion rates.
Conclusion
With a versatile background and a passion for data-driven growth, Kerri Shields is poised to make a meaningful impact in her role as the Growth & Data Manager at Goodpath. Her ability to translate data into actionable insights and her collaborative approach to problem-solving make her a valuable asset to the organization.
