Professional Summary

Professional Overview

Kerrie Markou is an experienced marketing and business development professional with a strong track record of driving growth and transformation across various industries. With expertise spanning marketing strategy, brand management, and digital transformation, she brings a unique blend of strategic and tactical capabilities to her role as a Non-Executive Director and Marketing Consultant.

Current Role

Non-Executive Director at USPAAH - Your Spa At Home (2015-07-01 to Present)

Provides strategic guidance and oversight to the executive team on all aspects of marketing, brand development, and digital initiatives

Contributes to the formulation and implementation of the company's long-term growth strategy, focusing on innovative customer engagement and operational efficiency

Leverages her extensive industry knowledge and network to identify new business opportunities and partnerships that align with the company's vision

Marketing Director (Consultant) at Tällt Ventures (2016-11-01 to Present)

Serves as a marketing consultant, providing strategic advice and hands-on support to Tällt's portfolio companies in the areas of digital marketing, branding, and customer acquisition

Helps Tällt's early-stage startups develop and execute effective marketing strategies to accelerate growth and market penetration

Actively contributes to Tällt's thought leadership initiatives, sharing industry insights and best practices with the broader entrepreneurial ecosystem

Career Progression

Prior to her current roles, Kerrie held various marketing and business development leadership positions across a diverse range of industries, including IT services, financial services, and business process outsourcing. Notable previous roles include:

Vice President Marketing at EXL (2021-10-01 to 2023-10-01)

Marketing Director, UK, Europe & South Africa at LTI - Larsen & Toubro Infotech (2019-01-01 to 2021-12-01)

Director Sales at Convergys (2017-01-01 to 2019-02-01)

Global Marketing Director at Firstsource Solutions Limited (2015-08-01 to 2016-12-01)

Throughout her career, Kerrie has demonstrated a proven ability to drive business growth, enhance brand visibility, and optimize marketing operations. She has a track record of delivering measurable results, including increased market share, improved customer satisfaction, and the successful launch of new products and services.

Academic Background

Kerrie holds a Bachelor's degree in Business Administration from the University of Stirling, where she specialized in Marketing and International Business.

Areas of Expertise

Strategic marketing and brand management

Digital transformation and omnichannel customer experiences

Data-driven decision making and performance optimization

Stakeholder engagement and cross-functional collaboration

Mergers, acquisitions, and business integration

Professional Impact

Spearheaded the launch of a new digital platform for USPAAH, resulting in a 25% increase in online bookings within the first year

Developed and implemented a comprehensive marketing strategy for LTI's UK, European, and South African operations, driving a 22% increase in brand awareness and a 15% growth in regional revenue

Led the integration of marketing and sales functions at Convergys, streamlining processes and improving lead generation and conversion rates by 18%

Conclusion

With her extensive marketing expertise, strategic mindset, and proven track record of driving growth and transformation, Kerrie Markou is a valuable asset to the companies she serves. As a Non-Executive Director and Marketing Consultant, she continues to make a meaningful impact, helping organizations navigate the evolving business landscape and capitalize on emerging opportunities.

Kerrie Markou