Kerrie Morrison

Seasoned Retail Merchandising and E-Commerce Executive

Professional Overview
Kerrie Morrison is a seasoned retail executive with extensive experience in merchandising, e-commerce, and strategic leadership. As the Vice President of Merchandising - DMM Seasonal at BJ's Wholesale Club, she oversees the development and implementation of successful seasonal product assortments across the organization.

Experience Summary

Current Role
In her current role, Kerrie is responsible for driving the strategic vision and execution of BJ's seasonal merchandise offerings. She collaborates cross-functionally to optimize product selection, pricing, and inventory management to deliver exceptional value and a compelling shopping experience for BJ's members. Under her leadership, the seasonal merchandising team has achieved significant year-over-year sales growth and improved operational efficiency.

Career Progression
Prior to joining BJ's, Kerrie held several strategic leadership positions in the retail and e-commerce industries. As the Vice President of E-Commerce, Marketing, and Corporate Strategy at Farmaesthetics, Inc., she spearheaded the company's digital transformation and expansion into new sales channels. At Wayfair, she served as the Head of Strategy for Photography, Photo Studios, and 3D Production, where she drove innovative initiatives to enhance the customer experience. Kerrie's earlier experience includes roles as a Senior Buyer at TJX and a Head of Women's Apparel & Accessories at American Eagle Outfitters, where she demonstrated her expertise in merchandising and e-commerce operations.

Academic Background
Kerrie holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Amherst, with a concentration in Marketing.

Areas of Expertise

• Retail merchandising and category management

• E-commerce strategy and digital transformation

• Cross-functional collaboration and team leadership

• Data-driven decision making and analytical problem-solving

• Strategic planning and execution

Professional Impact
Throughout her career, Kerrie has consistently delivered measurable results and contributed to the success of the organizations she has served. At Farmaesthetics, she spearheaded the company's digital transformation, leading to a significant increase in online sales and brand awareness. At Wayfair, her strategic initiatives in photography and 3D production enhanced the customer experience and drove operational efficiencies. As a Senior Buyer at TJX and Head of Women's Apparel & Accessories at American Eagle Outfitters, Kerrie demonstrated her ability to drive category growth and profitability through data-driven merchandising decisions.

Conclusion
Kerrie Morrison is a dynamic and results-oriented retail executive with a proven track record of success in merchandising, e-commerce, and strategic leadership. Her deep industry expertise, analytical mindset, and collaborative approach make her a valuable asset to the organizations she serves. Kerrie is poised to continue her professional trajectory, driving innovation and delivering exceptional results in her role at BJ's Wholesale Club.