KH

Kerry Hughes

Professional Summary



Professional Overview



Kerry Hughes is a seasoned Marketing Automation Specialist with a proven track record of driving digital marketing success for leading organizations. With a strong focus on marketing technology and data-driven strategies, Kerry leverages their expertise to enable seamless customer experiences and optimize campaign performance.

Experience Summary



Current Role


As the Marketing Automation Specialist at DTN, Kerry is responsible for managing the company's marketing automation platform, automating lead nurturing campaigns, and integrating marketing technologies to enhance efficiency and analytics. In this role, Kerry has spearheaded the implementation of a new marketing automation tool, resulting in a 25% increase in lead conversion rates and improved customer engagement.

Career Progression


Prior to joining DTN, Kerry served as a Marketing Automation Consultant at Motiv, where they specialized in designing and implementing custom automation workflows for clients across various industries. In this role, Kerry delivered measurable improvements in marketing ROI, campaign optimization, and lead generation. Before that, Kerry held the position of Enterprise Account Manager at Oracle, where they provided strategic guidance and technical support to enterprise customers utilizing the Oracle Marketing Cloud platform.

Academic Background


Kerry holds a Bachelor of Arts in Sociology from the University of Virginia, where they also completed an internship at the Maxine Platzer Lynn Women's Center, gaining valuable experience in community development and program management.

Areas of Expertise


  • Marketing Automation Strategy and Implementation

  • Lead Nurturing and Segmentation

  • Marketing Technology Integration and Optimization

  • Data-Driven Campaign Analysis and Reporting

  • Cross-Functional Collaboration and Project Management


Professional Impact


Throughout their career, Kerry has demonstrated the ability to drive measurable impact through innovative marketing automation solutions. They have been recognized for their expertise in optimizing campaign performance, streamlining marketing operations, and delivering increased ROI for their clients and employers.

Conclusion


With a strong background in marketing technology, data analysis, and strategic problem-solving, Kerry Hughes is poised to continue making a significant impact in the field of marketing automation. Their passion for delivering exceptional customer experiences and driving business growth makes them a valuable asset to any organization seeking to harness the power of marketing automation.