Professional Summary
Professional Overview
Kerry Hughes is an accomplished Marketing Automation Specialist with extensive expertise in driving strategic marketing initiatives and optimizing digital marketing automation platforms. With a proven track record of success, Kerry leverages their deep understanding of marketing technology and data-driven strategies to deliver impactful results for their clients.
Experience Summary
Current Role
As the Marketing Automation Specialist at DTN, Kerry is responsible for designing, implementing, and optimizing advanced marketing automation programs to support the company's lead generation and customer engagement efforts. They collaborate cross-functionally with sales, product, and data teams to develop personalized, omnichannel marketing campaigns that enhance customer experiences and drive measurable business growth.
Career Progression
Prior to their current role, Kerry served as a Marketing Automation Consultant at Motiv, where they spearheaded the implementation and optimization of marketing automation systems for a diverse portfolio of clients. Earlier in their career, Kerry held the position of Enterprise Account Manager at Oracle Marketing Cloud, where they leveraged their expertise in marketing technology to help enterprise-level customers maximize the value of their Oracle solutions. Additionally, Kerry gained valuable experience as a Community Development Intern at the Maxine Platzer Lynn Women's Center at the University of Virginia, where they honed their skills in program management and stakeholder engagement.
Academic Background
Kerry holds a Bachelor's degree in Psychology from the University of Virginia, with a focus on community development and social impact initiatives.
Areas of Expertise
- Marketing Automation Strategy and Implementation
- Lead Generation and Nurturing
- Omnichannel Campaign Management
- Marketing Technology Integration and Optimization
- Data-Driven Decision Making
- Cross-Functional Collaboration and Stakeholder Management
Professional Impact
Throughout their career, Kerry has developed a reputation for driving measurable improvements in marketing performance and customer engagement. At Motiv, they successfully implemented advanced marketing automation solutions that resulted in a 25% increase in lead conversion rates for their clients. As an Enterprise Account Manager at Oracle, Kerry was recognized for their exceptional customer service and strategic guidance, consistently exceeding revenue targets and earning top-performing awards.
Conclusion
With a strong background in marketing automation, a data-driven approach, and a commitment to delivering exceptional results, Kerry Hughes is poised to continue making a significant impact as a Marketing Automation Specialist at DTN. Their expertise and unwavering focus on driving innovation and growth make them a valuable asset to any organization.
