Professional Summary
Professional Overview
Kerry Konrady is the Chief Marketing Officer at OluKai, a leading lifestyle and outdoor footwear brand. With over 20 years of experience in marketing and brand management, she is a seasoned professional with a proven track record of driving growth, innovation, and brand equity across diverse industries.
Experience Summary
Current Role
As the Chief Marketing Officer at OluKai, Kerry is responsible for overseeing all aspects of the company's marketing strategy, including product marketing, digital marketing, brand development, and consumer engagement. She leads a talented team of marketing professionals and works closely with cross-functional partners to ensure the successful execution of integrated campaigns and initiatives that amplify the OluKai brand and drive sales.
Under Kerry's leadership, OluKai has strengthened its position as a premier lifestyle and outdoor footwear brand, expanding its reach and customer base through innovative marketing strategies and impactful brand storytelling. Her ability to effectively leverage data-driven insights, emerging technologies, and digital channels has been instrumental in enhancing the brand's digital presence and improving customer experience.
Career Progression
Prior to her current role, Kerry served as the Vice President of Marketing at OluKai, where she was instrumental in shaping the brand's marketing strategy and driving its growth. She also held the position of Director of Marketing at OluKai, leading the development and execution of successful marketing campaigns that contributed to the brand's increasing popularity and market share.
Earlier in her career, Kerry worked as a Marketing Manager at FRANK Creative Workgroup, where she honed her skills in brand management, campaign planning, and digital marketing. She also gained valuable experience in the sports industry, working as a Football Recruiting Coordinator at the University of Oregon Athletic Department.
Academic Background
Kerry holds a Master of Business Administration (MBA) degree from the University of Oregon, where she specialized in marketing and sports management. She also has a Bachelor of Science (B.S.) degree in Civil Engineering from Psomas, demonstrating her diverse academic background and versatile skill set.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital marketing and e-commerce optimization
- Brand development and positioning
- Consumer insights and data-driven decision making
- Cross-functional collaboration and team leadership
- Strategic planning and project management
Professional Impact
Under Kerry's leadership, OluKai has experienced significant growth in market share, brand recognition, and customer loyalty. She has spearheaded innovative marketing campaigns that have earned industry accolades and contributed to the brand's strong financial performance. Her ability to leverage emerging technologies and data-driven insights has enabled OluKai to enhance its digital presence and deliver personalized customer experiences, further solidifying its position as a leading lifestyle and outdoor footwear brand.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Kerry Konrady is a highly respected marketing executive who is well-positioned to continue driving the growth and success of OluKai. Her deep understanding of the industry, coupled with her strong leadership and collaborative approach, make her a valuable asset to the company and a respected voice in the marketing community.
