Kerry McCarthy

Sr. Photographer's Rep, CUSTOM SOLUTIONS | New York, New York, United States

Professional Overview

Kerry McCarthy is an accomplished photography industry professional with over 25 years of experience in account management, client relations, and talent representation. As the Senior Photographer's Representative at CUSTOM SOLUTIONS, a division of Getty Images, she leverages her deep industry expertise to elevate the careers of top-tier photographers and drive strategic growth for the organization.

Experience Summary

Current Role

As the Senior Photographer's Representative at CUSTOM SOLUTIONS, Kerry is responsible for discovering, developing, and managing an elite portfolio of award-winning photographers. She works closely with clients to understand their unique creative needs and match them with the ideal talent, ensuring successful collaborations that produce impactful imagery. Under her leadership, the CUSTOM SOLUTIONS team has achieved double-digit revenue growth and secured high-profile partnerships with leading brands and publications.

Career Progression

Kerry began her career in 1984 as an Account Executive at the Associated Press, where she honed her skills in client relations and content distribution. She later transitioned to Photoreporters, Inc., serving as President and Co-Owner and establishing herself as a respected talent agent and industry influencer. Kerry's extensive experience includes roles as a Photographer's Representative at Getty Images, Inc. and Account Manager at AP Content Services, further solidifying her expertise in the photography and visual media landscape.

Academic Background

Kerry holds a Bachelor of Arts degree from the University of Pennsylvania, with a focus on Communications and Media Studies.

Areas of Expertise

• Photographer representation and talent management

• Creative strategy and art direction

• Client relations and account management

• Visual media industry trends and best practices

• Business development and revenue growth

• Leadership and team management

Professional Impact

Throughout her career, Kerry has played a pivotal role in shaping the careers of numerous acclaimed photographers, securing high-profile assignments and collaborations with leading brands, magazines, and advertising agencies. Her ability to identify and cultivate emerging talent, combined with her strategic approach to client relations, has earned her a reputation as a trusted partner and industry trailblazer.

Conclusion

With her exceptional track record of success, Kerry McCarthy is poised to continue driving innovation and growth within the photography industry. As the Senior Photographer's Representative at CUSTOM SOLUTIONS, she remains dedicated to elevating the craft of visual storytelling and empowering the next generation of creative professionals.