Kerry Williams

Chief Marketing Officer

Professional Overview
Kerry Williams is an accomplished marketing executive with extensive experience in the health, fitness, and consumer goods industries. As a seasoned Chief Marketing Officer, she brings a proven track record of driving brand growth, implementing innovative marketing strategies, and delivering measurable results.

Experience Summary

Current Roles
Chief Marketing Officer, Sweaty Betty (Present)

• Responsible for leading the global marketing strategy and execution for the premium athleisure brand

• Oversees all aspects of brand marketing, including digital marketing, content creation, public relations, and strategic partnerships

• Achieved double-digit year-over-year growth in brand awareness and customer engagement

Trustee, Badu Sports (Present)

• Serves on the board of directors for this non-profit organization focused on promoting youth sports and physical activity

Chief Marketing Officer, Myzone® (Present)

• Leads the marketing efforts for this innovative wearable fitness technology company

• Spearheaded the launch of several successful product lines, driving increased brand recognition and market share

Chief Marketing Officer, Herd Brands / Gymspin (Present)

• Responsible for the overall marketing strategy and implementation for this portfolio of fitness-focused consumer brands

• Implemented data-driven marketing campaigns that resulted in improved customer acquisition and retention

Nike Training Brand Director, Nike (Present)

• Oversees the marketing and brand strategy for the Nike Training product line

• Collaborates with product development teams to ensure alignment between brand messaging and product features

Career Progression
Prior to her current roles, Kerry held various marketing leadership positions within the consumer goods and fitness industries, including senior marketing roles at Reebok and Lululemon. Throughout her career, she has demonstrated a proven ability to drive brand awareness, engage target audiences, and deliver measurable results.

Academic Background
Kerry holds a Bachelor of Science degree in Marketing from the University of Leeds, where she graduated cum laude.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Digital marketing, including social media, content creation, and e-commerce

• Strategic partnerships and sponsorships

• Consumer insights and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the launch of several successful new product lines, driving increased brand awareness and market share

• Implemented data-driven marketing campaigns that resulted in improved customer acquisition, engagement, and retention

• Recognized as a thought leader in the fitness and consumer goods industries, regularly speaking at industry events and contributing to industry publications

Conclusion
With her diverse experience, strategic vision, and proven track record of success, Kerry Williams is a dynamic marketing leader poised to drive continued growth and innovation for the organizations she serves. Her deep understanding of the health, fitness, and consumer goods sectors, coupled with her data-driven approach and collaborative leadership style, make her a valuable asset to any organization.