Kerstin Demko

Channel Partner Strategist

Professional Overview
Kerstin Demko is an experienced marketing and sales executive with a proven track record of driving growth and success in the technology industry. As a Channel Partner Strategist at Versapay, she leverages her extensive expertise in channel and partner marketing to forge strategic alliances and expand the company's market reach.

Experience Summary

Current Role
As the Channel Partner Strategist at Versapay, Kerstin is responsible for developing and executing comprehensive partner programs that drive revenue growth and market penetration. She collaborates closely with the sales and marketing teams to identify and recruit high-potential partners, negotiate mutually beneficial agreements, and provide ongoing support and enablement to ensure their success.

Under Kerstin's leadership, Versapay has expanded its partner ecosystem by 25% and achieved a 20% increase in channel-generated revenue over the past year. Her innovative approach to partner engagement and her ability to foster strong, collaborative relationships have been instrumental in Versapay's continued success.

Career Progression
Prior to joining Versapay, Kerstin held several senior marketing and sales leadership roles at prominent technology companies, including Brivo, Sage, Latista/Textura, GCE, and VERISIGN. Throughout her career, she has demonstrated a keen ability to drive strategic initiatives, build high-performing teams, and deliver measurable results.

As the VP of Global Marketing & Sales Programs at Brivo, Kerstin spearheaded the development of a comprehensive partner program that increased channel-generated revenue by 35% and expanded the company's global footprint. At Sage, she served as the Regional Director of North America Channel and Partner Marketing, where she implemented innovative marketing strategies that contributed to a 28% year-over-year increase in channel sales.

Academic Background
Kerstin holds a Bachelor of Arts degree in Communications from the University of Maryland, where she graduated with honors.

Areas of Expertise

• Channel and partner marketing strategy

• Partner program development and management

• Revenue growth and market expansion

• Strategic alliance building

• Team leadership and collaboration

• Marketing campaign planning and execution

• Sales enablement and training

Professional Impact
Throughout her career, Kerstin has demonstrated a strong commitment to driving innovation and delivering exceptional results. She has been recognized for her contributions to the technology industry, including being named a "Top 50 Channel Chief" by CRN magazine.

Kerstin's visionary approach, combined with her deep understanding of the technology landscape and her ability to forge meaningful partnerships, makes her a valuable asset to Versapay and its growing network of channel partners.

Conclusion
With her extensive experience, Kerstin Demko is poised to continue driving Versapay's success as a Channel Partner Strategist. Her strategic vision, collaborative leadership, and proven track record of delivering measurable results make her a key player in the company's ongoing growth and expansion.