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Kerwell Liao

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Location San Francisco, CA , United States
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Kerwell Liao


User Experience Researcher | San Francisco, CA

Professional Overview


Kerwell Liao is an experienced User Experience Researcher with a strong background in the technology industry. With expertise in user-centered design, customer research, and data-driven decision making, Kerwell has made significant contributions to the success of leading tech companies.

Experience Summary



Current Role


Kerwell currently serves as a User Experience Researcher at Persona, where they are responsible for conducting in-depth user research, analyzing customer insights, and collaborating with cross-functional teams to enhance the user experience of Persona's products and services.

Career Progression


Prior to their current role, Kerwell held notable positions at prominent tech companies. As a Staff User Experience Researcher at Stripe, they led user research initiatives that informed the development of innovative payment solutions. Before that, Kerwell spent over 5 years as a Senior User Experience Researcher at YouTube, where they spearheaded customer-centric research projects that drove product improvements and enhanced user engagement.

Kerwell's career journey began at Google, where they served as a User Experience Researcher, contributing to the enhancement of the company's core products and services through user-centered research and analysis.

Academic Background


Kerwell holds a Bachelor's degree in Information Science, with a concentration in Human-centered Systems, from Cornell University. Their academic background has provided a strong foundation in user experience research, human-computer interaction, and data-driven problem-solving.

Areas of Expertise


  • User experience research and customer insights

  • Qualitative and quantitative research methodologies

  • User-centered design and product development

  • Collaboration with cross-functional teams

  • Data analysis and reporting

  • Presentation and stakeholder communication


Professional Impact


Kerwell's research efforts have had a measurable impact on the companies they have worked for. At Stripe, they spearheaded a user research project that resulted in a 20% increase in customer satisfaction. During their tenure at YouTube, Kerwell's research insights led to the implementation of new features that improved user engagement by 15%.

Conclusion


With a proven track record of driving user-centric innovation and a deep understanding of the technology industry, Kerwell Liao is poised to continue making significant contributions as a User Experience Researcher. Their passion for understanding customer needs and leveraging data-driven insights to enhance product experiences makes them a valuable asset to any organization.
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