Keshav Dutta - Experienced FMCG Category Head
Professional Overview
Keshav Dutta is an accomplished FMCG category management professional with over 15 years of experience in the retail industry. He currently serves as the Category Head - FMCG at More Retail Private Limited, where he is responsible for driving strategic category growth and optimizing operational efficiency across the FMCG portfolio.
Experience Summary
Current Role
As the Category Head - FMCG at More Retail Private Limited, Keshav is accountable for formulating and implementing category-specific strategies to enhance profitability, improve customer experience, and maintain a competitive edge in the market. He oversees the end-to-end management of the FMCG category, including category planning, assortment optimization, pricing, and vendor collaboration.
Career Progression
Keshav's career trajectory is marked by progressive roles and responsibilities within the retail industry. Prior to his current position, he served as the National Category Manager - Home Care and National Category Manager - Personal Care at More Retail Private Limited, where he demonstrated his ability to drive category growth and operational excellence. He has also held managerial roles at leading retailers such as Future Group India and Walmart, where he honed his skills in category management, sales, and marketing.
Academic Background
Keshav holds a Bachelor's degree in Business Administration, with a specialization in Marketing, from a reputable university. His academic background has provided him with a strong foundation in business principles and a keen understanding of consumer behavior and market dynamics.
Areas of Expertise
- FMCG category management and strategy development
- Assortment optimization and portfolio management
- Pricing and promotion strategies
- Vendor negotiations and supply chain management
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Keshav has demonstrated a track record of driving sustainable growth and operational improvements for the FMCG categories he has managed. He has consistently delivered double-digit sales growth, improved product availability, and enhanced customer satisfaction through his innovative category strategies and data-driven insights.
Conclusion
Keshav Dutta's extensive experience in the FMCG industry, coupled with his strategic mindset and strong execution capabilities, make him a valuable asset to the More Retail Private Limited team. He is poised to continue his successful career trajectory, contributing to the company's overall success and industry leadership.
