Keven Ellison - Experienced Marketing Leader and Strategic Advisor
Professional Overview
Keven Ellison is an accomplished marketing executive with over 30 years of diverse experience across the consumer, technology, and financial services industries. As the Vice President of Marketing at AIS-NOW, he leads a team of marketing professionals in developing and executing high-impact, data-driven strategies to drive brand awareness, customer acquisition, and revenue growth. Keven is also an active member of the advisory board at Ad Fontes Media, where he provides strategic guidance on digital marketing initiatives and content distribution.
Experience Summary
Current Role
As the Vice President of Marketing at AIS-NOW, Keven is responsible for overseeing all aspects of the company's marketing operations, including market research, campaign planning, content creation, and performance analysis. Under his leadership, the marketing team has achieved a 25% increase in website traffic, a 20% improvement in lead generation, and a 15% uplift in customer retention rates. Keven's strategic vision and innovative thinking have been instrumental in positioning AIS-NOW as a leading provider of enterprise technology solutions.
Career Progression
Prior to his current role, Keven held several senior marketing positions, including Chief Marketing Officer at DrVita, Vice President of Marketing at Integrity Vehicle Solutions Co. and Human Link Software, LLC, and Vice President of Consumer Experience and Marketing & Communications at Selling Source LLC. Throughout his career, Keven has consistently demonstrated his ability to drive business growth, optimize marketing operations, and deliver measurable results. His extensive experience in the technology, financial services, and consumer goods sectors has equipped him with a deep understanding of diverse market dynamics and customer needs.
Academic Background
Keven holds a Bachelor's degree in Business Administration from the University of Nevada, Las Vegas, where he graduated cum laude. He has also completed various executive education programs and professional development courses in the areas of digital marketing, strategic leadership, and change management.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Omnichannel customer engagement
- Data-driven decision making and performance optimization
- Cross-functional collaboration and team leadership
- Regulatory compliance and risk management
Professional Impact
Keven has been recognized for his contributions to the marketing industry, having been named a "Top 40 Under 40" marketer by a leading industry publication. He has also been an active participant in industry events and conferences, where he has shared his insights on emerging marketing trends and best practices. As an advisory board member at Ad Fontes Media, Keven provides strategic guidance on the company's digital marketing initiatives, helping to enhance its content distribution and audience engagement strategies.
Conclusion
Keven Ellison's extensive experience, strategic vision, and proven track record of success make him a valuable asset to any organization seeking to elevate its marketing capabilities and drive sustainable growth. With his deep understanding of consumer behavior, digital marketing, and cross-functional leadership, Keven is poised to continue making a meaningful impact in the dynamic and ever-evolving marketing landscape.
