Professional Summary
Professional Overview
Kevin Blacker is an accomplished marketing executive with over 15 years of experience driving strategic brand initiatives and delivering measurable business results. As a versatile marketing leader, he has a proven track record of leading high-performing teams and spearheading innovative marketing strategies across the consumer packaged goods (CPG) industry.
Experience Summary
Current Role
Kevin currently serves as the Director of Marketing / VP Marketing at Currently Seeking New Challenge, where he is responsible for overseeing all aspects of the organization's marketing operations. In this role, he leverages his deep industry expertise to develop and execute integrated marketing campaigns that drive brand awareness, customer engagement, and revenue growth.
Career Progression
Prior to his current position, Kevin held various marketing leadership roles at Knouse Foods, a prominent CPG company. As the Senior Director of Marketing (Head of Marketing), he was instrumental in developing and implementing the company's overall marketing strategy, leading cross-functional teams to deliver impactful campaigns that resulted in significant market share gains.
Earlier in his career, Kevin held brand management positions at New World Pasta and The Hershey Company, where he gained valuable experience in product innovation, brand strategy, and customer marketing. His ability to translate market insights into effective marketing solutions has been a key driver of his professional success.
Academic Background
Kevin holds a Bachelor of Science in Marketing from Pennsylvania State University, where he graduated with honors. His specialized education has provided him with a strong foundation in marketing principles, consumer behavior, and data-driven decision-making.
Areas of Expertise
- Integrated marketing strategy development and execution
- Brand positioning and portfolio management
- Digital marketing and e-commerce optimization
- Consumer insights and data-driven decision-making
- Cross-functional team leadership and collaboration
- Strategic planning and performance measurement
Professional Impact
During his tenure at Knouse Foods, Kevin led the company's successful rebranding initiative, which resulted in a 25% increase in brand recognition and a 15% uplift in sales for the core product line. Additionally, he spearheaded the development and launch of a new product line that captured a significant share of the emerging health-conscious consumer segment, contributing to the company's overall revenue growth.
Conclusion
With his extensive marketing expertise, strategic mindset, and proven track record of delivering measurable results, Kevin Blacker is poised to make a significant impact in his next role. He is seeking a new challenge that will allow him to leverage his exceptional leadership skills and innovative approach to drive continued growth and success for a forward-thinking organization.
