Kevin Bobowski

Vice President, Marketing

Kevin Bobowski is an accomplished marketing executive with over 20 years of experience driving growth and innovation for leading technology companies. As the Vice President of Marketing at Mimecast, he oversees the company's global marketing strategy, including brand development, demand generation, and customer engagement. Concurrently, he serves as the Chief Marketing Officer for Aware, Mimecast's cybersecurity division.

Professional Experience

Current Roles

Vice President, Marketing, Mimecast (2024-08-01 to Present)

• Leads the strategic direction and execution of Mimecast's global marketing initiatives, aligning with the company's overall business objectives.

• Spearheads the integration and expansion of the Aware brand following Mimecast's acquisition, ensuring a seamless customer experience.

• Drives the development and implementation of innovative marketing campaigns to enhance brand visibility, generate qualified leads, and support the sales team.

Chief Marketing Officer, Aware (now part of Mimecast) (2023-01-01 to Present)

• Responsible for the overall marketing strategy and execution for Aware, Mimecast's cybersecurity division.

• Leads the go-to-market planning and execution, driving brand awareness, customer acquisition, and revenue growth for Aware's suite of security solutions.

• Collaborates closely with the Mimecast leadership team to align Aware's marketing efforts with the broader organization's strategic priorities.

Previous Roles

• Advisor & Investor, Various Companies (2017-01-01 to 2025-02-01)

• Chief Marketing Officer, Siteimprove (2021-10-01 to 2022-12-01)

• SVP, Marketing, Aurea Software (2018-08-01 to 2021-10-01)

• Chief Marketing Officer, Act-On Software, Inc. (2016-01-01 to 2016-10-01)

• Vice President, Demand Generation, Act-On Software, Inc. (2015-03-01 to 2015-12-01)

• Vice President Marketing, Lytics (2014-10-01 to 2015-03-01)

• Vice President Marketing, Offerpop (2013-09-01 to 2014-10-01)

• Vice President, Product & Marketing Solutions, ExactTarget (2009-02-01 to 2013-08-01)

• Vice-President, Stratigent, LLC. (2007-04-01 to 2008-12-01)

• Product Marketing Manager, WebTrends (2004-05-01 to 2007-04-01)

• Marketing Manager, Commerce One (2000-02-01 to 2004-05-01)

Education

No information provided

Areas of Expertise

• Strategic marketing planning and execution

• Demand generation and lead nurturing

• Brand development and positioning

• Customer experience and engagement

• Marketing technology and automation

• Cross-functional collaboration and alignment

Professional Impact

• Successfully integrated the Aware brand and marketing initiatives into Mimecast's global operations following the acquisition.

• Drove significant revenue growth and market share expansion for Siteimprove and Aurea Software through targeted marketing campaigns and strategic partnerships.

• Implemented innovative digital marketing strategies that improved lead generation and conversion rates for Act-On Software and Lytics.

• Developed and launched award-winning marketing programs that enhanced brand awareness and customer loyalty for ExactTarget.

Conclusion

With his extensive experience in the technology industry and a proven track record of driving growth and innovation, Kevin Bobowski is a transformative marketing leader. In his current role at Mimecast and Aware, he continues to leverage his strategic expertise and industry insights to elevate the company's global marketing efforts and contribute to its overall success.