KC

Kevin Carney

Director of Sales

Overview



Kevin Carney holds the position of Director, Sales at Adscend Media, a company specializing in incentive-based advertising solutions. He is based in Austin, Texas, and brings substantial proficiency and energy to his role, consistently producing solid results.

Professional Background



Current Role


  • Title: Director of Sales

  • Company: Adscend Media

  • Location: Austin, Texas

  • Expertise:

  • Incentive-Based Advertising Solutions

  • Rewards and Video Properties

  • Market Research Survey Solutions

  • Offer Wall Technology


Kevin Carney is a Senior Digital Sales & Business Development Executive with extensive experience in managing sales strategies and cultivating business development initiatives. His professional focus lies in performance marketing, specifically leveraging incentivized traffic to drive user engagement and conversion.

Responsibilities and Achievements


  • Primary Duties:

  • Overseeing the sales operations across North America.

  • Managing strategic partnerships to enhance Adscend Media's market reach.


Kevin's efforts have helped integrate Adscend Media's technologies with more than 40,000 publishers in 180 countries, significantly boosting user acquisition and engagement for advertisers.

Previous Roles


  • Director, Partnerships (North America)

  • Detailed work ethics:

  • Known for a proficient and energetic approach in producing measurable results.

  • Praised for being a solid professional partner.


Adscend Media Profile



Company Overview


Adscend Media creates cutting-edge rewards-based advertising solutions for mobile apps and websites, designed to maximize earnings, enhance retention, and acquire users. The key product offerings include:
  • Incentivized Traffic Solutions: Driving higher engagement through rewards-based models.

  • Market Research Surveys: Providing tailored surveys to gather valuable user insights.

  • Offer Wall Technology: A feature integrated with a wide network of publishers to offer superior user acquisition and engagement.


Leadership and Team


  • Aman Patel: Head of Digital

  • Candice Blaesing: Senior Account Manager, Advertising


Adscend Media has positioned itself as a leader in incentivized ad solutions, supporting a global network of digital properties and rewarding systems.

Publications and Thought Leadership



Kevin J. Carney has published insights on incentivized traffic and its impact on digital advertising. His article, "Unlocking the Power of Incentivized Traffic: Why It Matters for Advertisers," emphasizes the following points:
  • Definition: Incentivized Traffic involves offering rewards for user actions like app installations, service sign-ups, and video views.

  • Benefits for Advertisers:

  • Increased conversion rates by over 60% (Source: Invesp)

  • Efficient ad spend through cost-per-action (CPA) models

  • Scalability in user growth across various verticals, including mobile gaming, e-commerce, and financial services.


Key Strategies for Success


  • Targeted Campaigns: Ensuring strategic targeting to reach users who are likely to convert into loyal customers.

  • Post-Action Engagement: Following up with users to maintain engagement and drive repeat actions.

  • Multi-Event Campaigns: Encouraging sustained user interaction by rewarding at multiple funnel stages.

  • Strategic Reward Timing: Optimizing reward placement within the user journey for maximum impact.


Contact Details





Kevin Carney's detailed understanding of digital sales and his strategic approach to incentivized advertising make him a valuable asset to Adscend Media and an influential figure in the performance marketing landscape.