Executive Profile
Kevin Casillo serves as Senior Director / Vice President, Global Sales & Marketing at Brixton, where he plays a pivotal role in shaping the company’s marketing and sales strategy on a global scale. With an established reputation as a consumer-centric and data-driven marketing leader, Casillo is widely recognized for his expertise in managing large-scale enterprise product portfolios and for delivering integrated strategies that align brand building, cross-functional team leadership, and modern go-to-market execution.
Career Overview and Industry Expertise
- Current Position:
- Senior Director / Vice President, Global Sales & Marketing, Brixton
- Previous notable roles include: VP Sales & Marketing, Time (implied from LinkedIn summary and past titles), and a leadership tenure at Vans as Global Brand Marketing Manager for Surf & Snow.
- Previous Experience:
- Vans: Five-year tenure as Global Brand Marketing Manager, Surf & Snow, where he was instrumental in executing grassroots and global activation strategies, content creation, and strategic events (e.g., the Duct Tape Festival and Invitational, Vans Hi-Standard Series).
- Action Sports Background: Former pro snowboarder with deep roots in the snow and surf industries, leveraging authentic athlete and athlete marketing knowledge in his marketing leadership roles.
- Recognition and Skills:
- Renowned for leading $4B+ enterprise productions and managing high-value, cross-disciplinary teams.
- Demonstrated expertise in digital media, sponsorship analytics, integrative marketing campaigns, and guiding organizations through significant channel and strategy shifts.
- Cited for creativity and innovation in campaign planning, brand positioning, and building consumer experiences across direct-to-consumer (DTC) and wholesale channels.
Impact at Brixton
Strategic Initiatives
- Leadership Team and Strategic Refocusing:
- Integral to the new Brixton leadership cohort alongside CEO Seth Ellison and SVP of Sales Brian White.
- Currently spearheading efforts to rebuild and strengthen Brixton’s wholesale channel relationships after a period of strong DTC market focus, signaling a renewed commitment to retail partners and distribution networks.
- Campaign Management:
- Orchestrated the Fall 2024 campaign—the first season exclusively built under his direction—emphasizing creative storytelling, omni-channel integration, and ground-up campaign architecture.
- Directly involved in Brixton’s 12-year brand milestone communication strategy, positioning the brand’s legacy and values as central themes for growth.
- Go-to-Market Excellence:
- Recognized for deploying integrated GTM strategies (“#creativity #gtm”) that amplify the impact of seasonal collections and product launches, ensuring both B2B and B2C engagement.
- Utilizes a blend of sponsorship analytics and digital media innovation to inform strategic decision-making and improve ROI on marketing spend.
Expertise and Professional Differentiators
- Consumer and Community Focus:
- Brings a deep understanding of youth, surf, and snow culture—a critical advantage in the action sports/lifestyle market segments served by Brixton.
- Proven track record in authentic community engagement and brand-building through events, athlete marketing, and grassroots activations.
- Cross-Functional and Global Leadership:
- Experienced in leading geographically dispersed teams and executing global product go-to-market initiatives, driving both profitable growth and brand relevance internationally.
- Noted for fostering internal collaboration and infusing data-driven discipline into creative planning and execution processes.
Public Thought Leadership & Industry Presence
- Active Industry Contributor:
- Regularly features in trade interviews (e.g., Surf Expo, Shop Eat Surf Outdoor, San Diego Business Journal), contributing to conversations around market trends and leadership strategy in action sports and fashion.
- Posts and thought pieces focus on topics such as wholesale channel revitalization, creativity in GTM, and brand milestone celebrations.
- Notable Engagements:
- Led or was prominently involved in messaging for Brixton’s refocused wholesale strategy during high-profile industry events.
- Recognized by peers and industry advocates as an impactful leader making measurable contributions to both business performance and broader industry advancement.
Key Insights for Engagement
- Strategic Priorities:
- Driving top-line growth via rejuvenated wholesale partnerships while sustaining momentum in the direct-to-consumer space.
- Prioritizing creativity and community engagement as Brixton’s points of differentiation under shifting market dynamics.
- Operational Approach:
- Emphasizes data-driven frameworks in decision-making and campaign measurement.
- Aligns Brixton’s operational focus with evolving consumer preferences, channel-specific objectives, and dynamic market challenges in youth-driven action/lifestyle apparel markets.
Contact & Professional Links
- LinkedIn: [Kevin Casillo](http://www.linkedin.com/in/kevin-casillo-5bba7b10)
- Current Company: Brixton
- Role: Senior Director / Vice President, Global Sales & Marketing
Summary of Value Proposition
Kevin Casillo represents a highly experienced, strategy-oriented marketing executive with a proven record in activating brand growth, integrating omni-channel strategies, and leading teams through significant channel evolutions. At Brixton, his direction is central to the company’s efforts to balance wholesale and DTC priorities, elevate brand presence, and strengthen the connection between authentic community culture and commercial performance.
