Professional Overview
Kevin Creusy serves as Co-Founder and Co-Chief Executive Officer (Co-CEO) of Upfluence, a New York City-based technology company specializing in influencer marketing software designed for data-driven marketers. Upfluence operates a comprehensive SaaS platform that enables brands and agencies worldwide to identify, engage, and manage influencers across multiple digital channels, including Instagram, Twitter, Facebook, Pinterest, YouTube, Twitch, and Blogs. The company integrates influencer marketing with eCommerce tools, emphasizing leveraging existing customer databases for building brand ambassador communities.
Roles and Responsibilities
As Co-CEO, Kevin is responsible for strategic leadership and operational management. His current focus is on expanding Upfluence’s eCommerce offerings, which enable companies to convert influential customers into organic brand ambassadors, thus enhancing ROI for influencer campaigns. Kevin co-manages the company alongside Co-CEO Vivien Garnès.
His leadership covers:
- Overseeing the development of Upfluence’s influencer search and CRM tools, which enable sophisticated influencer identification through data analytics on millions of social media profiles.
- Driving the continued integration of Upfluence’s platform with leading eCommerce tools such as Shopify and Klaviyo to streamline influencer marketing workflows for clients.
- Spearheading product innovation around influencer matching tools that utilize brands’ internal CRM and CMS data to identify authentic advocates.
- Representing the company in industry discussions and marketing technology interviews, advocating for data-driven influencer marketing strategies.
Professional Background and Education
- Founded his first company, "Pass Trio" (a coupon company dedicated to students in Lyon), in 2009 at the age of 20.
- Launched multiple startups including an e-commerce site focused on ties and a European subscription box service for tea and coffee.
- Co-founded Upfluence in 2013 with Vivien Garnès and Alexis Montagne.
- Holds a Master’s degree in Project Management from ESDES Business School.
- Completed entrepreneurial studies at the Founder Institute Silicon Valley.
Industry Impact and Expertise
Kevin is recognized for his strong entrepreneurial drive described as a "severe addiction to entrepreneurship," with over a decade of direct experience shaping influencer marketing as a key channel in digital and eCommerce marketing ecosystems.
He emphasizes the transformative role of technology in marketing, particularly:
- Utilizing data to enhance understanding of audiences, personalize campaigns, and provide full ROI attribution across digital channels.
- Leveraging AI and automation to improve influencer profile analysis, campaign management, and reporting.
- Promoting the advancement of social commerce and influencer marketing as integrated parts of broader marketing strategies, noting platforms like Instagram Reels and TikTok as critical growth avenues.
Kevin has articulated that Upfluence's platform is unique due to its:
- Database scale of over 4 million influencers.
- Depth of analytics and filtering capabilities including audience demographics, engagement metrics, and keyword relevance.
- Integration of influencer relationship management (IRM) tools to nurture long-term partnerships between brands and creators.
- Independence from social media platforms, mitigating the risk of service interruptions.
Company Highlights Under Kevin’s Leadership
- Upfluence has evolved from a boutique influencer marketing agency into a leading SaaS platform with accompanying managed services available in five languages.
- Recognized among New York City's top 500 fastest growing companies and considered an industry leader in influencer marketing technology.
- Maintains multiple global offices and has a robust client base utilizing advanced influencer marketing and social listening technologies.
Public Presence and Thought Leadership
- Kevin has engaged in multiple interviews and podcasts sharing insights on influencer marketing trends, digitalization of marketing, and entrepreneurship best practices.
- Active on LinkedIn: [https://www.linkedin.com/in/kevin-creusy-79682924/en](https://www.linkedin.com/in/kevin-creusy-79682924/en)
- Routinely contributes perspectives on the evolving influencer landscape and technology-driven marketing optimization.
This profile positions Kevin Creusy as a seasoned entrepreneur and executive with significant expertise in the intersection of influencer marketing, software as a service (SaaS), and eCommerce integration. His operational focus on building data-centric marketing platforms and driving innovation in influencer identification and management highlights his technical and strategic acumen within a rapidly growing segment of digital marketing technology.
