Professional Summary

Professional Overview

Kevin Duke is an accomplished Global Product Director with extensive expertise in the basketball and footwear industries. He currently leads the global product strategy for Reebok's basketball division, driving innovation and commercial success for the brand's iconic product lines.

Experience Summary

Current Role

As the Global Product Director - Basketball at Reebok, Kevin is responsible for overseeing the development, production, and go-to-market strategies for the brand's basketball product portfolio. He leverages his deep industry knowledge and consumer insights to identify emerging trends, create compelling product offerings, and maximize the commercial performance of Reebok's basketball category. Under his leadership, the brand has strengthened its position in the global basketball market and enhanced its appeal among both professional athletes and everyday consumers.

Career Progression

Prior to his current role, Kevin held several senior product and merchandising positions within leading sportswear and footwear companies. He served as the Director of Global Product for Reebok's basketball, InstaPump Fury, and 90's sport categories, where he successfully managed the lifecycle of these iconic product lines. Additionally, he held roles as the Senior Global Product Manager for Reebok Classics Footwear and the Director of Footwear Merchandising for ASICS Tiger and Onitsuka Tiger brands. Kevin's diverse experience across various product segments and brands has equipped him with a comprehensive understanding of the industry, enabling him to drive impactful strategies and deliver consistent results.

Academic Background

Kevin holds a Bachelor's degree in Business Administration from the University of Massachusetts, Amherst.

Areas of Expertise

• Global product strategy and development

• Basketball and sportswear product innovation

• Footwear merchandising and commercialization

• Consumer trend analysis and market intelligence

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Kevin has spearheaded several high-profile initiatives that have strengthened Reebok's position in the basketball and footwear markets. He played a pivotal role in the successful relaunch of the iconic InstaPump Fury silhouette, leveraging his deep understanding of consumer preferences and emerging trends to reimagine the product for a new generation of fans. Additionally, Kevin's leadership in the basketball category has contributed to the brand's enhanced visibility and market share, solidifying Reebok's reputation as a premier destination for basketball enthusiasts.

Conclusion

With his extensive industry experience, strategic acumen, and proven track record of driving commercial success, Kevin Duke is a valuable asset to the Reebok team. As the Global Product Director - Basketball, he continues to push the boundaries of product innovation and consumer engagement, positioning the brand for long-term growth and leadership in the global basketball market.