Kevin Iaquinto
Chief Marketing Officer
Professional Overview
Kevin Iaquinto is an accomplished Chief Marketing Officer with extensive experience driving growth and innovation in the technology sector. Recognized for his strategic vision and data-driven approach, he excels at leveraging marketing capabilities to accelerate business objectives and enhance brand positioning.
Experience Summary
Current Role
As the Chief Marketing Officer at Coupa Software, Kevin is responsible for leading the company's global marketing strategy and execution. He oversees all aspects of the marketing function, including demand generation, product marketing, digital marketing, and communications, to drive customer acquisition, retention, and advocacy. Under his leadership, Coupa has strengthened its market presence and expanded its customer base through impactful campaigns and thought leadership initiatives.
Career Progression
Prior to joining Coupa, Kevin held the role of Chief Marketing Officer at CommerceHub, where he was instrumental in shaping the company's marketing transformation and enhancing its go-to-market strategy. Before that, he served as the EVP and Chief Marketing Officer at Blue Yonder, leading the marketing team through a period of significant growth and the successful integration of the Logistics Execution and Supply Chain divisions. Kevin's career also includes senior marketing leadership roles at Deltek, Software AG, webMethods, Mercator Software, Global Crossing, Metiom, and SAGA Software, where he consistently drove measurable business impact through innovative marketing initiatives.
Academic Background
Kevin holds a Bachelor of Arts degree in Communications from the University of Maryland, College Park, where he graduated with distinction.
Areas of Expertise
- Marketing strategy and execution
- Demand generation and lead nurturing
- Digital marketing and marketing automation
- Brand development and positioning
- Product marketing and go-to-market planning
- Marketing analytics and performance measurement
- Organizational leadership and team development
Professional Impact
Throughout his career, Kevin has played a pivotal role in transforming the marketing functions of several leading technology companies. His ability to align marketing initiatives with broader business objectives has enabled him to drive significant revenue growth, improve customer engagement, and enhance brand visibility. Kevin's thought leadership and industry contributions have earned him recognition as a respected marketing innovator and strategic partner to C-suite executives.
Conclusion
With a proven track record of success and a passion for driving business impact through marketing excellence, Kevin Iaquinto is a seasoned Chief Marketing Officer poised to continue making a significant contribution to Coupa Software and the broader technology industry.
