Professional Summary
Professional Overview
Kevin Lappen is an accomplished media executive with over 18 years of experience driving strategic partnerships and revenue growth in the sports and entertainment industries. As the Senior Vice President of Sports Partnerships & Converged Sales at NBCUniversal, he leverages his deep expertise to develop innovative solutions that deliver exceptional value for partners and stakeholders.
Experience Summary
Current Role
In his current role, Kevin is responsible for overseeing the strategy and execution of sports partnerships and converged sales across NBCUniversal's portfolio of media platforms, including Peacock, NBC Sports, and the company's linear and digital assets. He works closely with top-tier brands and rights holders to create customized, multi-platform marketing solutions that drive measurable business impact.
Career Progression
Prior to his current position, Kevin held several progressive leadership roles within NBCUniversal, including serving as the Senior Vice President of Peacock Advertising Sales and the Senior Vice President of NBC Sports Group Digital & Sponsorship Sales. Throughout his tenure, he has consistently demonstrated his ability to identify and capitalize on emerging opportunities, driving significant revenue growth and strengthening the company's competitive position in the market.
Academic Background
Kevin holds a Bachelor of Arts degree from the University of Pennsylvania, where he majored in Economics and Communications.
Areas of Expertise
- Sports and entertainment media partnerships
- Converged sales strategy and execution
- Digital media monetization and revenue optimization
- Innovative sponsorship and advertising solutions
- Cross-platform content and marketing integration
- Strategic leadership and team development
Professional Impact
Under Kevin's leadership, NBCUniversal has secured several high-profile sports partnerships and developed groundbreaking advertising solutions that have generated substantial growth in revenue and audience engagement. His ability to navigate the evolving media landscape and deliver exceptional value for partners has cemented his reputation as a respected industry thought leader.
Conclusion
With his extensive experience, strategic vision, and exceptional leadership skills, Kevin Lappen is poised to continue driving transformative change within the sports and entertainment media industry. As he transitions into his new role at NBCUniversal, he is committed to leveraging his expertise to create innovative solutions that propel the company's success and solidify its position as a premier media powerhouse.
