Kevin Longo
Sr Director of Sales and Ad Product Marketing Manager | Santa Monica, California
Professional Overview
Kevin Longo is an accomplished sales and marketing executive with extensive experience driving growth and innovation within the digital media and e-commerce industries. As the Sr Director of Sales and Ad Product Marketing Manager at Fanatics, he leverages his strategic acumen and industry expertise to oversee the company's sales operations and lead the development of groundbreaking advertising solutions.
Experience Summary
Current Role
As Sr Director of Sales and Ad Product Marketing Manager at Fanatics, Kevin is responsible for spearheading the company's sales initiatives and overseeing the creation of cutting-edge advertising products. He works closely with cross-functional teams to develop tailored marketing strategies that drive revenue and enhance the customer experience. Under his leadership, Fanatics has consistently exceeded quarterly sales targets and strengthened its position as a premier destination for sports and lifestyle merchandise.
Career Progression
Prior to joining Fanatics, Kevin held various leadership roles at Snap Inc., where he served as Head of Commerce and Head of Americas Strategy & Analytics. In these positions, he played a pivotal role in expanding the company's e-commerce capabilities and implementing data-driven strategies to optimize advertising performance. Earlier in his career, Kevin co-founded a marketing consultancy, Marketing FCP, and held sales leadership roles at IGN Entertainment, where he consistently exceeded revenue goals and earned a reputation as a strategic problem-solver.
Academic Background
Kevin holds a Bachelor of Arts degree in Business Administration from the University of Southern California, where he graduated with honors.
Areas of Expertise
- Sales strategy and operations
- Advertising product development
- Digital marketing and e-commerce
- Data analysis and performance optimization
- Cross-functional team leadership
- Strategic planning and project management
Professional Impact
Throughout his career, Kevin has demonstrated a proven track record of driving significant revenue growth and operational efficiency. At Snap Inc., he spearheaded the development of innovative commerce solutions that increased user engagement and revenue per user. As co-founder of Marketing FCP, he leveraged his expertise to help clients achieve their marketing and sales objectives.
Conclusion
With his exceptional leadership skills, data-driven approach, and deep industry knowledge, Kevin Longo is poised to continue making a lasting impact on the digital media and e-commerce landscape. As he embarks on his role at Fanatics, he is committed to further strengthening the company's position as a market leader and delivering innovative solutions that enhance the customer experience.
