Professional Summary
Professional Overview
Kevin Maney is a Founding Partner at Category Design Advisors, a boutique strategy and advisory firm based in New York. With a diverse background spanning journalism, publishing, and strategic advisory roles, he brings a unique blend of storytelling expertise and industry insights to his work. Maney's areas of focus include category design, brand positioning, and market disruption.
Experience Summary
Current Role
As Founding Partner at Category Design Advisors, Maney works with clients to help them define, build, and dominate new market categories. He collaborates with executive teams to develop category-defining narratives, set strategic direction, and drive innovation. Maney's thought leadership and advisory work have been instrumental in shaping the category design movement, which empowers companies to create new markets and lead their industries.
Career Progression
Maney's extensive experience includes roles as a contributing writer and editorial director at leading publications such as Newsweek, Conde Nast Portfolio, and USA TODAY. He has authored several books on technology and business trends, including the critically acclaimed "The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM." Throughout his career, Maney has been a trailblazer, using his storytelling skills and industry expertise to help organizations navigate complex market dynamics and achieve transformative growth.
Academic Background
Maney holds a Bachelor's degree from the University of Delaware, where he majored in English and Communications.
Areas of Expertise
- Category design and market strategy
- Brand positioning and narratives
- Technology and innovation trends
- Thought leadership and public speaking
- Journalism and content creation
Professional Impact
Maney's contributions to the field of category design have been widely recognized. He has served on the Board of Advisors for several high-growth technology companies, including Zedsen and Qonstrue, providing strategic guidance and helping them to define and dominate their respective market categories. As an author and commentator, Maney's thought-provoking insights have been featured in leading publications, further solidifying his reputation as a respected industry thought leader.
Conclusion
With his proven track record of success, Kevin Maney is a versatile and accomplished professional who continues to make a significant impact in the world of business strategy and market transformation. As he focuses on his work at Category Design Advisors, Maney remains committed to empowering organizations to redefine their industries and achieve lasting competitive advantage.
