Professional Overview
Kevin McFall is an accomplished marketing executive and industry thought leader with over 20 years of experience driving business growth and digital transformation. As the Chief Marketing Officer at PushBlack and the Principal at Red Clay Studios, he leverages his expertise in content strategy, product marketing, and integrated marketing to help organizations achieve their goals.
Experience Summary
Current Roles
As Chief Marketing Officer at PushBlack, Kevin is responsible for leading the company's marketing strategy and execution, with a focus on driving brand awareness, customer acquisition, and revenue growth. He oversees all marketing functions, including digital marketing, content creation, and campaign management, to position PushBlack as a leading provider of digital media and community-building solutions for the Black community.
Concurrently, Kevin serves as the Principal at Red Clay Studios, a Red Clay Digital Company, where he provides strategic consulting and advisory services to clients across various industries, specializing in digital transformation, product marketing, and go-to-market strategies.
Career Progression
Throughout his career, Kevin has held various leadership roles, including Director of Product Marketing at Sphera, Sr. Product Portfolio Manager for ESG & DEI at Workday, Chief Operating Officer at the Inner-City Computer Stars Foundation, and Interim CMO at EBONY Media. He has a proven track record of driving business growth, improving operational efficiency, and developing innovative marketing strategies.
Kevin's entrepreneurial spirit is evidenced by his co-founding of RushmoreDrive.com, a pioneering search engine focused on the African American community, and his role as the Managing Director and Founder of Red Clay Digital, LLC, where he provided OTT, digital, and product management consulting services.
Academic Background
Kevin holds a Bachelor's degree in Business Administration from the City Colleges of Chicago-Harold Washington College, where he also served as an Adjunct Professor of Business.
Areas of Expertise
- Digital marketing and content strategy
- Product marketing and portfolio management
- Integrated marketing and campaign execution
- Operational efficiency and business transformation
- Entrepreneurship and strategic advisory services
Professional Impact
Throughout his career, Kevin has made significant contributions to the marketing and media industries. He has been instrumental in the success of several organizations, driving measurable results through his innovative strategies and data-driven approach. Kevin is recognized as a thought leader and industry expert, frequently sharing his insights and best practices at industry events and conferences.
Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Kevin McFall is poised to continue making a lasting impact in the marketing and digital transformation landscape. As he focuses on his current roles, he remains committed to leveraging his expertise to help organizations achieve their goals and drive sustainable growth.
