Professional Summary
Professional Overview
Kevin McGuire is an accomplished Senior Vice President of Global Product Strategy and Marketing at Epsilon, a leading marketing and data analytics company. With over 25 years of experience in the technology and marketing industries, he specializes in driving innovative product strategies, delivering exceptional customer experiences, and leading high-performing teams.
Experience Summary
Current Role
As the SVP of Global Product Strategy and Marketing at Epsilon, Kevin is responsible for shaping the company's product vision, aligning it with customer needs, and overseeing the execution of global marketing initiatives. He leads a team of cross-functional experts to develop and launch cutting-edge products that empower Epsilon's clients to thrive in the ever-evolving digital landscape.
Career Progression
Prior to joining Epsilon, Kevin held several senior-level positions, including SVP & GM of the Content Business Unit at Digital Turbine, Chief Product Officer of the On-Device Business Unit at Digital Turbine, and SVP of Product at Mobile Posse (acquired by Digital Turbine). He has also co-founded and served as an advisor to various technology startups, such as Blackshore and data.ai. Earlier in his career, Kevin held product management and marketing roles at Microsoft, Motricity, Adenyo, ProntoForms, March Networks, and Newbridge Networks.
Academic Background
Kevin holds a Bachelor's degree in Computer Science from the University of Waterloo, where he graduated with distinction.
Areas of Expertise
- Product strategy and roadmap development
- Marketing and go-to-market strategy
- Customer experience optimization
- Cross-functional team leadership and collaboration
- Technology innovation and digital transformation
- Mergers, acquisitions, and integration
Professional Impact
Throughout his career, Kevin has made significant contributions to the technology and marketing industries. He has led the successful integration of acquired businesses, driven the launch of several market-leading products, and spearheaded digital transformation initiatives that have delivered measurable business impact for his clients and employers.
Conclusion
With his extensive experience, strategic mindset, and proven track record of driving growth and innovation, Kevin is well-positioned to continue making a lasting impact in his current role at Epsilon. He is committed to leveraging his expertise to help organizations navigate the evolving digital landscape and achieve their business objectives.
