Professional Summary
Professional Overview
Kevin Morgan is an experienced Chief Commercial Officer (CCO) with a proven track record of driving strategic growth and commercial success across the consumer packaged goods (CPG) industry. With deep expertise in sales, marketing, and business development, he specializes in leading high-performing teams and implementing innovative go-to-market strategies to accelerate brand expansion and profitability.
Experience Summary
Current Role
As the Chief Commercial Officer at Califia Farms, Kevin is responsible for overseeing all commercial operations, including sales, marketing, and customer relations. In this role, he has been instrumental in driving the company's rapid expansion, strengthening its brand presence, and securing new distribution channels across North America.
Career Progression
Prior to joining Califia Farms, Kevin held senior leadership positions at several prominent CPG companies. As the Senior Vice President at Danone, he led the company's North American commercial strategy, spearheading initiatives that resulted in significant revenue growth and market share gains. He has also served as the President and Chief Commercial Officer at popchips, where he successfully positioned the brand for long-term success, and the Chief Customer Officer, overseeing the company's key account management and customer relations.
Earlier in his career, Kevin held various sales and account management roles at Red Bull and Dreyer's Grand Ice Cream, demonstrating his ability to drive sales and build strong relationships with national retailers and distributors.
Academic Background
Kevin holds a Bachelor of Science (B.S.) degree in Business Administration and Management from Arizona State University.
Areas of Expertise
- CPG sales and marketing strategy
- Brand development and positioning
- Customer relationship management
- Channel expansion and distribution optimization
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance analysis
Professional Impact
Throughout his career, Kevin has been instrumental in driving transformative growth and commercial success for the brands he has represented. His strategic vision, coupled with his exceptional leadership skills, have enabled him to consistently exceed sales targets, expand distribution networks, and enhance brand equity in highly competitive markets.
Conclusion
With his extensive experience, proven track record, and deep industry expertise, Kevin Morgan is a versatile and results-oriented Chief Commercial Officer. He is well-positioned to leverage his strengths to propel Califia Farms to new heights of commercial success and market leadership.
