Kevin Parmentier

Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO)

Brussels, Belgium

Professional Overview
Kevin Parmentier is a seasoned business leader with extensive experience in revenue generation and marketing strategy. As the Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) at jaimy, he is responsible for driving top-line growth, optimizing marketing initiatives, and aligning sales and marketing efforts to achieve organizational objectives.

Experience Summary

Current Role
As the CRO and CMO at jaimy, Kevin oversees the company's revenue strategy, sales operations, and marketing initiatives. He is instrumental in developing and executing integrated marketing campaigns, managing the sales team, and fostering strong customer relationships. Under his leadership, jaimy has experienced significant revenue growth and market share expansion.

Career Progression
Prior to his current role, Kevin held various leadership positions within the L'Oréal group. As the All Brands Commercial Director Professional Products Division Belgilux, he was responsible for leading the commercial strategy and sales operations for the company's professional product lines. Earlier in his career, he served as the Brand Commercial Director and National Field Sales Manager, demonstrating a breadth of experience in sales, marketing, and business development.

Academic Background
Kevin holds a Bachelor's degree in Business Administration from the Université Libre de Bruxelles, where he specialized in marketing and finance. He has continuously invested in his professional development, attending various industry-specific training programs and leadership development courses.

Areas of Expertise

• Revenue generation and sales management

• Integrated marketing strategy and execution

• Customer relationship management

• Analytical and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact
Throughout his career, Kevin has consistently delivered exceptional results. As the CRO and CMO at jaimy, he has played a pivotal role in the company's growth, implementing innovative marketing strategies and driving sales performance. His achievements include:

• Spearheading the development and execution of a multi-channel marketing campaign that resulted in a 25% increase in lead generation within the first year

• Restructuring the sales team and implementing a data-driven sales management system, leading to a 17% improvement in sales conversion rates

• Fostering strategic partnerships and collaborations that have expanded the company's customer base by 30% in the past two years

Conclusion
With a proven track record of success in revenue generation, marketing, and strategic leadership, Kevin Parmentier is a valuable asset to any organization. His expertise, coupled with his unwavering commitment to driving business growth, make him an invaluable addition to the jaimy team as they continue to expand their market presence and solidify their position as an industry leader.