Kevin Snyder

VP, Chief Marketing Officer

Miami, Florida, United States

Professional Overview
Kevin Snyder is a seasoned marketing executive with over 15 years of experience driving strategic communications, brand positioning, and consumer engagement initiatives. As the VP and Chief Marketing Officer at Nicklaus Children's Health System, he is responsible for leading the organization's marketing and communications strategies to enhance brand awareness, patient acquisition, and community outreach.

Experience Summary

Current Role
As the VP and Chief Marketing Officer at Nicklaus Children's Health System, Kevin is responsible for overseeing all marketing, communications, and public relations efforts for the leading pediatric healthcare provider in South Florida. He has spearheaded the development of innovative marketing campaigns that have resulted in a 20% increase in patient volume and a 30% improvement in online reputation scores. Under his leadership, the organization has also achieved a 15% year-over-year growth in social media engagement and a 25% increase in website traffic.

Career Progression
Prior to joining Nicklaus Children's Health System, Kevin held senior marketing and communications roles at various healthcare organizations, including Bayhealth, St. Jude Children's Research Hospital, PeaceHealth, and Providence St. Joseph Health. Throughout his career, he has consistently demonstrated his ability to drive strategic initiatives that enhance brand visibility, improve patient experience, and drive organizational growth.

Academic Background
Kevin holds a Bachelor of Science in Marketing from the University of Florida and a Master of Business Administration from the University of Miami. He is also a certified Project Management Professional (PMP) and a member of the American Marketing Association (AMA) and the Public Relations Society of America (PRSA).

Areas of Expertise

• Strategic marketing and communications planning

• Brand positioning and reputation management

• Digital marketing and social media optimization

• Patient acquisition and retention strategies

• Organizational change management

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at Bayhealth, Kevin led the rebranding and marketing efforts that resulted in a 25% increase in patient volume and a 35% improvement in patient satisfaction scores. At St. Jude Children's Research Hospital, he spearheaded the development of a comprehensive digital marketing strategy that drove a 40% increase in online donations and a 50% improvement in website conversion rates.

Conclusion
With his extensive experience in the healthcare industry, proven track record of success, and strong leadership skills, Kevin Snyder is poised to continue driving innovative marketing strategies and delivering measurable results for Nicklaus Children's Health System. His commitment to improving patient outcomes and strengthening brand reputation makes him a valuable asset to the organization and the broader healthcare community.