Professional Summary

Professional Overview

Kevin Tautkus is a seasoned marketing and innovation executive with over 20 years of experience in the supplement and nutraceutical industry. As the Vice President of Marketing & Innovation at growve, he is responsible for driving the company's marketing strategy, product development, and innovation initiatives across its portfolio of supplement brands.

Experience Summary

Current Role

In his current role as Vice President of Marketing & Innovation at growve, Kevin is responsible for leading the company's marketing efforts, overseeing brand development, and spearheading new product innovation. He leverages his deep industry expertise to develop and execute effective marketing campaigns that drive brand awareness, customer engagement, and sales growth. Under his leadership, growve has launched several successful new products and expanded its market share in the highly competitive supplement industry.

Career Progression

Prior to joining growve, Kevin held senior marketing roles at prominent supplement companies, including Enzymedica and Nature's Way Products, Inc. (Schwabe North America). As the Executive Vice President of Marketing at Enzymedica, he was instrumental in revitalizing the brand's marketing strategy and product portfolio, leading to significant revenue growth. During his 15-year tenure at Nature's Way, Kevin progressively advanced from a Marketing Analyst to the Vice President of Marketing, where he played a pivotal role in driving the company's brand positioning, product innovation, and market expansion.

Academic Background

Kevin holds a Bachelor's degree in Marketing from the University of Utah, where he graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• New product development and innovation

• Customer segmentation and targeted marketing

• Digital marketing and social media strategies

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Kevin has demonstrated a proven track record of driving successful marketing initiatives and new product introductions in the supplement industry. His work has resulted in significant revenue growth, improved brand recognition, and enhanced market positioning for the companies he has served. Kevin's innovative approach, combined with his deep industry knowledge, has made him a respected leader and a valuable asset to the organizations he has worked with.

Conclusion

With his extensive experience, strategic mindset, and passion for the supplement industry, Kevin Tautkus is poised to continue making a significant impact as the Vice President of Marketing & Innovation at growve. His ability to blend data-driven insights with creative marketing strategies positions him as a valuable asset in driving the company's growth and innovation in the years to come.