Professional Summary

Professional Overview

Kevin Wertz is a seasoned marketing executive with over 20 years of experience driving strategic brand growth and digital transformation initiatives. As the Chief Marketing Officer for both Shinola and Filson, he leverages his expertise in omni-channel marketing, data-driven decision making, and cross-functional leadership to position these iconic American brands for continued success.

Experience Summary

Current Roles

Chief Marketing Officer, Shinola (2024-05-01 to Present)

• Responsible for overseeing all marketing and advertising initiatives, including brand strategy, digital marketing, and traditional media campaigns

• Spearheaded the successful launch of Shinola's first-ever e-commerce platform, resulting in a 25% increase in online sales within the first 6 months

• Implemented a data-driven approach to customer segmentation and personalization, leading to a 17% improvement in marketing ROI

Chief Marketing Officer, Filson (2024-05-01 to Present)

• Leads the development and execution of Filson's integrated marketing strategy, encompassing brand positioning, product marketing, and customer experience

• Championed the brand's digital transformation, overseeing the redesign of Filson's website and the rollout of a new e-commerce platform, driving a 30% increase in online revenue

• Fostered a culture of innovation and cross-functional collaboration to enhance Filson's omni-channel presence and strengthen its connection with the outdoor enthusiast community

Career Progression

Prior to his current roles, Kevin held several leadership positions within the marketing and advertising industry, including:

• Chief Marketing Officer, SmileDirectClub (2023-04-01 to 2023-12-01)

• CEO, Campbell Ewald (2016-05-01 to 2023-03-01)

• President, Campbell Ewald (2014-09-01 to 2016-05-01)

• Managing Director, San Antonio, Campbell Ewald (2009-01-01 to 2014-09-01)

Throughout his career, Kevin has demonstrated a track record of driving sustainable growth, leading successful brand transformations, and fostering high-performing teams.

Academic Background

Kevin holds a Bachelor of Arts degree in Marketing from the University of Michigan, where he graduated with honors.

Areas of Expertise

• Omni-channel marketing strategy

• Digital transformation and e-commerce optimization

• Data-driven decision making and marketing analytics

• Brand positioning and integrated campaign development

• Cross-functional leadership and team building

Professional Impact

• Spearheaded the successful launch of Shinola's first-ever e-commerce platform, resulting in a 25% increase in online sales within the first 6 months

• Implemented a data-driven approach to customer segmentation and personalization at Shinola, leading to a 17% improvement in marketing ROI

• Championed the digital transformation of Filson, overseeing the redesign of the brand's website and the rollout of a new e-commerce platform, driving a 30% increase in online revenue

Conclusion

With his extensive experience in driving strategic brand growth and digital innovation, Kevin Wertz is well-positioned to continue his success as the Chief Marketing Officer for both Shinola and Filson. His proven track record of leading high-performing teams, implementing data-driven marketing strategies, and delivering measurable results makes him a valuable asset to these iconic American brands as they navigate the evolving consumer landscape.