Executive Summary
Kevin Xie is currently the Associate Director, Search Marketing at ButcherBox, a prominent company in the grocery retail sector. ButcherBox is headquartered in Watertown, Massachusetts, and has an estimated workforce of approximately 500 employees. The company was founded in 2015 and has established itself as a significant player in direct-to-consumer online subscription meat delivery.
Professional Role and Expertise
Current Position
- Title: Associate Director, Search Marketing
- Company: ButcherBox
- Location: Watertown, Massachusetts (Boston Area)
- LinkedIn: [Kevin Xie - LinkedIn Profile](http://www.linkedin.com/in/kevin-xie-1219b242)
Kevin Xie is responsible for overseeing and executing the search marketing strategy at ButcherBox. His day-to-day responsibilities likely involve managing paid search, organic search efforts, and performance tracking to drive new customer acquisition and maintain high standards for user engagement across digital channels.
Professional Background and Core Skills
Kevin is described as an analytical marketing and product professional with a proven performance track record. He brings experience in data-driven marketing, focusing on interpreting analytics to optimize campaigns and product positioning. His background suggests strong competency in:
- Search Engine Marketing (SEM)
- Digital Marketing Strategy
- Product Marketing
- Performance Analytics
His analytical approach is integral to supporting ButcherBox’s customer acquisition and retention efforts, which are critical in the competitive online grocery market.
Education
- Alma Mater: Dartmouth College
A degree from Dartmouth College, a highly regarded Ivy League institution, suggests a solid foundation in critical thinking, quantitative analysis, and strategic problem-solving.
ButcherBox: Company Overview and Relevance
- Industry: Grocery Retail / Direct-to-Consumer Meat Subscription
- Founded: 2015
- Headquarters: Watertown, Massachusetts
- Employees: ~500
- Business Model: Online subscription delivery service for premium meat and seafood products
ButcherBox has positioned itself as a leader in the online grocery retail market, specializing in high-quality, sustainably sourced meat delivery direct to consumers. The company’s marketing and growth strategies are heavily reliant on innovative digital marketing tactics, with particular emphasis on optimizing their search marketing investment to acquire and retain subscribers. As Associate Director, Search Marketing, Kevin Xie is a primary decision-maker and influencer regarding digital advertising platforms, marketing technologies, and third-party vendor solutions related to paid and organic search initiatives.
Key Insights and Actionable Context
- Decision-Maker: Kevin Xie is directly involved in search marketing strategy and execution, serving as an ideal contact for discussions related to digital advertising solutions, marketing optimization tools, analytics platforms, and technology upgrades that intersect with SEM, SEO, and performance marketing.
- Growth & Optimization Focus: Given ButcherBox’s rapid expansion and highly competitive marketplace, there is ongoing demand for scalable, high-ROI marketing channels, making this contact particularly relevant for advanced digital marketing products or services.
- Data-Driven Culture: Kevin’s analytical background and proven performance orientation indicate openness to technologies or solutions that can demonstrate clear, data-backed advantages—such as increased conversion rates, lower customer acquisition cost (CAC), or improved marketing efficiency.
Additional Details
- Email Domain(s): butcherbox.com, gmail.com (personal)
- Relevant Colleagues: Department includes roles such as Supervisor (Zachary Duncan) and Sr. Director, Logistics (Gregory Norton), suggesting a structured marketing and operations leadership team.
- Professional Networks: Active presence on LinkedIn and listed in professional directories focusing on marketing and business leadership.
Contact Summary
Kevin Xie oversees search marketing at ButcherBox and is a key influencer for any digital marketing, analytics, or performance-oriented product initiatives within the company. His strong analytical background and product marketing expertise, combined with ButcherBox’s data-driven approach to subscriber growth, position him as a high-value contact for solution providers aiming to impact digital marketing performance in the online grocery sector.
