Khaled Elsawwah
Senior Vice President, Brand Marketing | New York, New York, United States
Professional Overview
Khaled Elsawwah is a seasoned marketing executive with over 20 years of experience driving strategic brand initiatives and commercial growth across the consumer healthcare and packaged goods industries. As the Senior Vice President of Brand Marketing at Medterra, he oversees the development and execution of innovative marketing campaigns that elevate the company's industry-leading CBD and wellness products.
Experience Summary
Current Role
As the Senior Vice President of Brand Marketing at Medterra, Khaled is responsible for developing and implementing comprehensive marketing strategies that enhance brand equity, drive consumer engagement, and accelerate sales growth. He leads a talented team of brand managers, creatives, and digital marketers to conceptualize and deliver impactful campaigns that showcase Medterra's commitment to quality, transparency, and customer satisfaction.
Under Khaled's leadership, Medterra has seen a significant increase in brand awareness and market share, with the company's product portfolio resonating strongly with health-conscious consumers across the United States.
Career Progression
Prior to joining Medterra, Khaled held several senior marketing roles at leading pharmaceutical and consumer packaged goods companies. As the Global Nutrition Franchise Lead at Pfizer, he spearheaded the successful launch and commercialization of several innovative consumer healthcare products, driving substantial revenue growth and market share expansion.
Earlier in his career, Khaled served as the Global Disruptive Innovation Lead at Pfizer Consumer Healthcare, where he led the development and implementation of groundbreaking digital marketing strategies that disrupted traditional industry practices. He also held leadership positions at Mondelēz International and GlaxoSmithKline, where he demonstrated his ability to create and execute impactful brand campaigns that delivered tangible business results.
Academic Background
Khaled holds a Master's degree in Business Administration from the prestigious Harvard Business School, where he specialized in marketing and strategic management. He also earned a Bachelor of Science in Pharmaceutical Sciences from the University of Cairo, showcasing his strong foundation in the healthcare and life sciences domains.
Areas of Expertise
- Brand strategy and portfolio management
- Integrated marketing campaign development and execution
- Digital and e-commerce marketing optimization
- Consumer insights and market intelligence
- Product innovation and commercialization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Khaled has been recognized for his ability to drive transformative change and deliver exceptional business outcomes. At Pfizer, he spearheaded the launch of several industry-leading consumer healthcare products that disrupted the market and significantly enhanced the company's competitive position.
Khaled's innovative marketing strategies and data-driven decision-making have consistently resulted in increased brand awareness, customer loyalty, and revenue growth for the organizations he has served. His expertise in leveraging digital and e-commerce channels to reach and engage target audiences has been instrumental in driving sustainable business success.
Conclusion
Khaled Elsawwah is a highly respected marketing executive with a proven track record of driving strategic growth and innovation within the consumer healthcare and packaged goods industries. As the Senior Vice President of Brand Marketing at Medterra, he is poised to further elevate the company's position as a leading provider of premium CBD and wellness products, leveraging his deep industry knowledge, analytical capabilities, and creative vision to deliver exceptional results.
