Professional Summary
Professional Overview
Khaled Hammoud is an experienced marketing executive with a proven track record of driving growth and innovation in the retail and consumer goods industries. As the Vice President of Marketing at Abdullah Al-Othaim Markets, he is responsible for leading the company's marketing strategy and initiatives, with a focus on enhancing brand visibility, increasing customer engagement, and driving sales performance.
Experience Summary
Current Role
As the Vice President of Marketing at Abdullah Al-Othaim Markets, Khaled is responsible for overseeing the company's marketing operations, including brand management, campaign development, digital marketing, and customer experience initiatives. He has been instrumental in implementing data-driven strategies to optimize marketing efforts, leading to improved customer loyalty and increased market share.
Career Progression
Prior to his current role, Khaled held various leadership positions in the marketing and commercial functions of renowned companies such as Panda Retail Company, RB, PepsiCo, and Nestlé. His extensive experience in the Middle East region has allowed him to develop a deep understanding of consumer behavior and market trends, which he leverages to drive effective marketing strategies.
During his tenure as Advisor to the CEO at Panda Retail Company, Khaled played a pivotal role in shaping the company's strategic direction, focusing on brand transformation and digital innovation. As the Director of Marketing Strategy, he led the development and implementation of innovative marketing campaigns that enhanced brand visibility and customer engagement.
Earlier in his career, Khaled held positions as the General Manager of Saudi Arabia at RB, where he successfully led the company's operations and market expansion, and as the Head of Commercial at PepsiCo's Pepsi Lipton International division, where he spearheaded the development and execution of cross-category marketing initiatives.
Academic Background
Khaled holds a Bachelor's degree in Business Administration from King Saud University, where he graduated with distinction.
Areas of Expertise
- Brand management and positioning
- Integrated marketing communications
- Digital marketing and e-commerce
- Customer segmentation and targeting
- Strategic planning and implementation
- Cross-functional team leadership
- Data-driven decision making
Professional Impact
Throughout his career, Khaled has demonstrated a proven ability to drive business growth and deliver measurable results. He has consistently delivered successful marketing campaigns that have increased brand awareness, customer loyalty, and sales performance for the organizations he has worked with.
Conclusion
With his extensive experience in the retail and consumer goods industries, Khaled Hammoud is a strategic marketing leader who is well-equipped to drive the continued success and growth of Abdullah Al-Othaim Markets. His expertise in developing and implementing innovative marketing strategies, coupled with his strong leadership skills, make him a valuable asset to the company.
