Khatuna Kobiashvili
Vice President, Brand Operations, Lifestyle
Professional Overview
Khatuna Kobiashvili is an experienced brand operations and marketing executive with over 20 years of expertise in the lifestyle and media industries. As the Vice President of Brand Operations, Lifestyle at Authentic Brands Group, she oversees the strategic development and operational execution of the company's premier lifestyle brands.
Experience Summary
Current Role
As the Vice President of Brand Operations, Lifestyle at Authentic Brands Group, Khatuna is responsible for driving the commercial success of the company's lifestyle portfolio. In this role, she leads a team of brand managers and operations specialists to ensure efficient and effective brand development, marketing, and merchandising across multiple channels and markets. Khatuna's strategic vision and data-driven approach have been instrumental in elevating the performance and market share of the company's lifestyle brands.
Career Progression
Prior to her current role, Khatuna served as the Senior Director of Brand Operations, Lifestyle at Authentic Brands Group, where she played a key role in integrating and optimizing the company's brand operations after several major acquisitions. She has also held various marketing and operations roles at leading media companies, including Yoga Journal Russia, Cosmopolitan, and Sanoma Independent Media, where she gained valuable experience in brand management, event planning, and international market expansion.
Academic Background
Khatuna holds a Bachelor's degree in Journalism and Mass Communications from Tbilisi State University, where she graduated with honors.
Areas of Expertise
- Brand strategy and operations
- Marketing and communications
- Event planning and execution
- International market expansion
- Data analysis and performance optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Khatuna has demonstrated a proven track record of driving growth and innovation for the lifestyle brands she has overseen. Some of her notable achievements include:
- Spearheaded the successful launch of a new lifestyle brand in the North American market, resulting in a 25% increase in revenue within the first year.
- Implemented a data-driven, omnichannel marketing strategy that increased customer engagement and loyalty by 35% across the brand portfolio.
- Facilitated the integration of multiple acquired brands into the Authentic Brands Group portfolio, ensuring seamless operational and cultural alignment.
- Developed and executed a global event strategy that elevated brand awareness and generated over $2 million in additional revenue.
Conclusion
Khatuna's extensive experience, strategic vision, and passion for the lifestyle industry have made her a valuable asset to Authentic Brands Group. As the Vice President of Brand Operations, Lifestyle, she continues to drive innovation, optimize performance, and position the company's premier lifestyle brands for long-term success.
