Kieran Cassidy, Ecommerce Marketer and Entrepreneur
Professional Overview
Kieran Cassidy is a seasoned ecommerce marketing expert and serial entrepreneur with extensive experience driving growth and innovation in the digital space. As the Founder of SOM, Trafiki Ecommerce Marketing, and Trafiki Digital Marketing, he brings a unique blend of technical expertise, strategic vision, and entrepreneurial drive to help businesses succeed in the competitive online marketplace.
Experience Summary
Current Role
Founder, SOM (2022-02-01 to Present)
- Established a cutting-edge ecommerce software-as-a-service (SaaS) platform to provide comprehensive solutions for online businesses
- Oversees the development, implementation, and ongoing improvement of the platform, ensuring it meets the evolving needs of clients
- Leads a talented team of developers, designers, and marketing professionals to drive continuous innovation and deliver exceptional customer experiences
Founder, Trafiki Ecommerce Marketing (2021-01-01 to Present)
- Provides full-service ecommerce marketing solutions, including search engine optimization (SEO), paid advertising, social media management, and email marketing
- Leverages data-driven strategies and industry best practices to help clients maximize their online visibility, reach, and sales
- Builds long-term relationships with clients, serving as a trusted partner in their digital growth and success
Founder, Trafiki Digital Marketing (2010-01-01 to Present)
- Established a successful digital marketing agency, specializing in a wide range of services, including web design, content creation, and lead generation
- Collaborated with clients across various industries to develop and implement effective digital marketing campaigns
- Helped numerous businesses achieve their online goals and amplify their brand presence in the digital landscape
Career Progression
Prior to his entrepreneurial pursuits, Kieran held notable roles in the ecommerce and legal industries. As the Head of Ecommerce at Love Hemp, he spearheaded the company's digital transformation, driving significant growth in online sales and revenue. Earlier in his career, he gained valuable experience as a Claims Handler at PPC Claim Limited and an NHS Negligence Specialist at NHS Negligence, where he developed a strong understanding of the legal and regulatory landscape.
Academic Background
Kieran holds a Bachelor's degree in Business Administration from the University of Cambridge, where he honed his analytical and problem-solving skills. He has also completed various professional development courses and certifications in digital marketing, ecommerce, and entrepreneurship, ensuring his knowledge and skills remain at the forefront of industry trends and best practices.
Areas of Expertise
- Ecommerce strategy and optimization
- Digital marketing (SEO, PPC, social media, email)
- Conversion rate optimization
- Data analysis and performance management
- Entrepreneurship and business development
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Kieran has consistently demonstrated his ability to drive tangible results for his clients and businesses. As the Founder of Trafiki Digital Marketing, he has helped numerous clients achieve significant improvements in their online visibility, lead generation, and revenue growth. His work has been recognized by industry leaders, and he has been invited to speak at various ecommerce and marketing conferences.
Conclusion
Kieran Cassidy is a versatile and accomplished ecommerce marketing expert and entrepreneur with a proven track record of driving growth and innovation in the digital space. With his deep industry knowledge, technical expertise, and strategic vision, he is well-positioned to continue making a meaningful impact on the businesses he serves.
